PepsiCo./Frito-Lay

Client: Pepsi-Cola Co., Purchase, N.Y.
Size of Run: 65,000
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Semi-Permanent, Snacks and Soft Drinks
Comments: Designed for easy shopability in a jam-packed energy drink field, this injection-molded cooler door display attempts to break through the clutter with a graphics card printed on two sides.

Client: The Pepsi-Cola Co., White Plains, N.Y,
Products Promoted: Pepsi and Frito-Lay products and Hasbro toys
Comments: Pepsi and Hasbro Inc. teamed up to offer "Toy Bucks" to consumers purchasing Pepsi and Frito-Lay products over the holidays. Featuring multiple graphic planes to add depth, this hanging sign called attention to the coupon offer on specially marked packages.
Introduction: November 2001
Size of Run: 3,000
Construction/Materials: 80-pound, four-color litho mounted to 200-pound corrugated

Client: Pepsi-Cola Co., Purchase, N.Y.
Comments: This display has been a hit with retailers since Sept. 11 because it provides additional display space for newspapers and magazines, according to Christopher DeMarco, senior manager of merchandising development. The unit holds 40 two-liter bottles and 30 12-packs of Pepsi products.
Introduction: Spring 2001
Construction/Materials: Powder-coated steel tubing and wire; two-color screened vinyl header
Distribution: C-stores and supermarkets

Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands.

Client: Pepsi-Cola Co., Purchase, N.Y.
Comments: This Aquafina pallet display designed specifically for Wal-Mart stores is an example of Pepsi-Cola's continued focus on customizing display programs for key accounts.
Introduction: February 2001Distribution: Wal-Mart stores nationwide
P-O-P Company: Racks Inc., San Diego, Calif.

Client: Tic Toc, Dallas
Comments: These illuminated clocks were used to promote Pepsi and Mountain Dew to Hispanic markets in northern California.
Introduction: October 2001
Size of Run: 150
Distribution: Supermarkets in northern California
Construction/Materials: Polyethylene housing, screenprinted graphics, digital clock, fluorescent lamp
P-O-P Company: Palmer Promotional Products, St. Clair Shores, Mich.

P-O-P for the Pepsi Twist in-store marketing campaign included this mini pole sign and banner.
Producer: Tracy Locke Partnership, Wilton, Conn.

Highlights of recent and upcoming P-O-P promotions by more than 40 top companies

Retail Category: C-stores
Display Type: Temporary Graphics
Client: Pepsi-Cola Co.
Producer: MVT Display Group LLC, Carlstadt, N.J.
Size of Run: 2,500
Comments: This cold vault sign utilizes lenticular technology to rotate three images in sequence and enable Pepsi to advertise three brands in the space of one. The graphics can be updated easily in two minutes.