PepsiCo./Frito-Lay

Client: Pepsi-Cola Co., Purchase, N.Y.
Comments: This Aquafina pallet display designed specifically for Wal-Mart stores is an example of Pepsi-Cola's continued focus on customizing display programs for key accounts.
Introduction: February 2001Distribution: Wal-Mart stores nationwide
P-O-P Company: Racks Inc., San Diego, Calif.

Client: Tic Toc, Dallas
Comments: These illuminated clocks were used to promote Pepsi and Mountain Dew to Hispanic markets in northern California.
Introduction: October 2001
Size of Run: 150
Distribution: Supermarkets in northern California
Construction/Materials: Polyethylene housing, screenprinted graphics, digital clock, fluorescent lamp
P-O-P Company: Palmer Promotional Products, St. Clair Shores, Mich.

P-O-P for the Pepsi Twist in-store marketing campaign included this mini pole sign and banner.
Producer: Tracy Locke Partnership, Wilton, Conn.

Highlights of recent and upcoming P-O-P promotions by more than 40 top companies

Retail Category: C-stores
Display Type: Temporary Graphics
Client: Pepsi-Cola Co.
Producer: MVT Display Group LLC, Carlstadt, N.J.
Size of Run: 2,500
Comments: This cold vault sign utilizes lenticular technology to rotate three images in sequence and enable Pepsi to advertise three brands in the space of one. The graphics can be updated easily in two minutes.

Retail Category: Supermarkets
Display Type: Temporary Freestanding, Aisle, Shipper or Pallet
Client: Tropicana Twister
Producer: J. Brown/LMC Group, Stamford, Conn.
Size of Run: 8,000
Comments: The twisting graphic draws consumer attention to the center of the display and leads them to the Frito-Lay tie-in. Retailers can customize the eye-catching header card to reinforce the promotion.

Competition, floor space and time are tight in the complicated but lucrative c-store arena.

Client: Pepsi-Cola Co., Purchase, N.Y.
Products Promoted: Pepsi and Lipton Brisk iced tea
Objective: The Lipton fountain enhancer, Pepsi napkin dispenser and Pepsi straw dispenser were all designed to offer restaurant managers useful accessories that also build brand awareness at the point-of-sale.
Introduction: November 2000
Construction/Materials: High-impact polystyrene with four-color graphics
Size of Run: 4,000 of each
P-O-P Company: Display Technologies, College Point, N.Y.