PepsiCo./Frito-Lay

Product: Pepsi and Diet Pepsi products
P-O-P companies: Art Merchandising Inc. (catalog holder, Pepsi logo-ball), New York; Display Graphics (design of Pepsi logo-ball for cube stacker), Dayton, Ohio; Decision Point Marketing (window graphics), Winston-Salem, N.C.
Distribution: Supermarkets, convenience stores, restaurants, fountain sales and vending machines
Introduction: April 1996
Duration: Promotional

Client: Pepsi-Cola Co.
Producer: Stout Marketing
Category: Metal/Wire Sign
Intended Length of Use: 3-5 years
Production Run: 10,200
Unit Cost Range: Less than $25
COMMENTS: This sign was manufactured from .032 gauge, white-on-white aluminum that was roll formed on a pyramid roller to achieve a 3-D look. Flat wall mounting was achieved by designing a special key hole mounting bracket. The film edges were treated to achieve a full-bleed finished image area.

New Dimensions Research Corp.
Frito-Lay "Better For You" Dip Tower (5B)
Frito-Lay Inc.

Frito-Lay Mid-Size Chip City Merchandiser
DCI Marketing

Pepsi Island System 80" Mega Island
Leggett & Platt Inc.

Client: Frito-Lay
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.

Client: Frito-Lay Inc.
P-O-P company: New Dimensions Research Corp., Melville, N.Y.

Client Pepsi-Cola Co.
Producer: Decision Point Marketing; Winston-Salem, N.C.
Category: Multiple Materials Floorstand
Comments: Cold barrels are a major source of single-serve beverage trial at retail. The patented design (using a blow-molded polyethylene float) for this beverage cooler allows ice and product to rise above melt water. This encourages trial because consumers never have to dip their hands into cold water to retrieve merchandise.

Client: Pepsi-Cola/Tracy-Locke
Product: Pepsi soft drinks
P-O-P company: Service Litho-Print Inc., Oshkosh, Wis.
Construction: Free Stick decal for freezer display
Introduction: October 1994