PepsiCo./Frito-Lay

Type: Standee
Product: Diet Pepsi
Client: Pepsi-Cola Co.
P-O-P company: Great Northern Corp., Racine, Wis.
Construction: All litho mounted to corrugated cardboard; piano shroud made of black chipboard
Introduction: June 1992
Comments: The display was used not only as a display, but also as a photographer's background unit for in-store promotional events.

Client: Frito-Lay Inc.
Producer: Lone Star Container

Client: Frito-Lay Inc.
Producer: Lone Star Container

Advertiser: Frito-Lay, Plano, Texas
Producer: The Niven Marketing Group, Elk Grove Village, Ill.
Objective: To create a nacho center for Frito-Lay's Tortilla Chipsand Mexican Salsa. The design was intended to create a "southwest image" in a permanent unit that captured and maintained end-aisle placement. It had to be easy to install and accommodate racks and fixtures already in place.

Advertiser: Pepsi-Cola Co., Somers, N.Y.
Producer: Great Northern Corp., Racine, Wis.
Objective: To increase Pepsi sales during the summer season in special promotional markets. The display, through the use of colorful graphics and three-dimensional construction, ties in with the entire "Summer Chill-Out" promotion, reinforcing it at the point-of-purchase.

Advertiser: Pepsi Cola, Somers, NY
Producer: Great Northern Corp., Racine, WI
Objective: To increase product sales and brand awareness through a national campaign. To increase excitement and brand awareness, the display incorporates motion as well as three-dimensional construction. In addition, it is easy to assemble.