PepsiCo./Frito-Lay

Client: Frito-Lay Inc., Plano, Texas
Products Promoted: Frito-Lay snack products
Objective: The client wanted to create a "retail theatre" within the store by establishing a destination that brings excitement and surprise to the consumer. The company's goal was to increase year-to-year sales and lock in floor space for the eight weeks during the competitive holiday season.
Introduction: November 1999
P-O-P Company: Frankel, Chicago

Client: Pepsi-Cola Co., Purchase, N.Y.
Products Promoted: Pepsi soft drinks and Frito-Lay snacks
Objective: The client wanted to create a display for Pepsi foodservice clients including corporate and institutional cafeterias. To cross-merchandise Pepsi and Frito-Lay products as part of Pepsi's overall "Power of One Initiative."
Introduction: February 2000
Construction/Materials: Fabricated wire, four-color graphics, screenprinted inserts, brushed metal, laminates, plastic vacuum-formed bumpers, casters

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: "Planet Lunch"
Marketer: Frito-Lay
Producer: Frankel, Chicago
In order to secure retail floor space for Frito-Lay's small value line of 25-cent packages, a fun, interactive display was created. It draws children -- and their moms -- with its wacky telescope, sliding "word bars," lenticular signs and bag dispensers. The display successfully reinforced the power of the Planet Lunch program, which has 85% awareness among children.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: "Eat, Drink & Be Scary"
Marketers: Frito-Lay & Pepsi-Cola
Producer: Frankel, Chicago

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Flavors BBQ End Aisle
Marketer: Pepsi Cola Co.
Producer: The Display Connection Inc., Moonachie, N.J.