PepsiCo./Frito-Lay

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: "Planet Lunch"
Marketer: Frito-Lay
Producer: Frankel, Chicago
In order to secure retail floor space for Frito-Lay's small value line of 25-cent packages, a fun, interactive display was created. It draws children -- and their moms -- with its wacky telescope, sliding "word bars," lenticular signs and bag dispensers. The display successfully reinforced the power of the Planet Lunch program, which has 85% awareness among children.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: "Eat, Drink & Be Scary"
Marketers: Frito-Lay & Pepsi-Cola
Producer: Frankel, Chicago

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Flavors BBQ End Aisle
Marketer: Pepsi Cola Co.
Producer: The Display Connection Inc., Moonachie, N.J.

Client: Plank Road Brewery, Milwaukee
Distribution: All channels
Size of Run: 450
Producer: Great Northern Corp., Racine, Wis.
Division: Temporary, Beverages -- Beer
Objectives: To design a promotional display that merchandises 12- or 24-packs of Red Dog Premium Beer and cross-merchandise snack products.

Client: Frito-Lay Inc., Plano, Texas
Products Promoted: Frito-Lay products
Objective: To create a more dramatic and easier format for the client's prepacked display cartons that would create more impact in-store.
Construction/Materials: Corrugated
P-O-P Company: Inland Consumer Packaging and Displays, Indianapolis
Frito-Lay's corrugated Stackable prepack display design provides extra stability during shipping and a better appearance at retail.

Client: Pepsi-Cola Co.
Producer: Everbrite Inc.
Comments: This unit was designed to replicate the Mountain Dew bottle and the neon surrounding it makes it stand out. Its construction not only replicates the dimension of the product, but it also provides additional protection against breakage during shipping and handling.

Client: PepsiCo Inc.
Producer: Profitmaster Displays Inc.
Comments: This unit secured incremental placements with refrigerated products. Its width is adjustable to fit most "Coffin" cooler sizes and accommodates multiple-package designs.