PepsiCo./Frito-Lay

Frito-Lay merchandises Go Snacks on a wide range of displays, including spinner racks (right) designed primarily for c-stores and gravity-feed racks (above) designed for in-line use. The spinner racks were produced in a run of 80,000 by Universal Display & Fixture Co., Lewisville, Texas. The gravity-feed displays feature distortion-printed faceplates.
Producer: AG Industries Inc., Cleveland.

Client: Frito-Lay Inc., Plano, Texas
Introduction: Summer 2002
Number of displays: 8,500
Distribution: Supermarket lobbies
Construction/Materials: Corrugated
Comments: Lobby displays promote Frito-Lay's third "Summer of Cash" promotion, in which select bags of chips include actual $1, $20 or $50 bills.
P-O-P companies: Frankel (design), Chicago, and Madden Communications (production), Chicago

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.

Client: PepsiCo., Purchase, N.Y.
Size of Run: 500
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Snack Products and Soft Drinks
Comments: This display replaces a prior configuration that could only be shopped from one side. It cross-merchandises hundreds of dollars worth of Pepsi and Frito-Lay products in a footprint of only 20 inches by 24 inches.

Client: Pepsi-Cola Co., Purchase, N.Y.
Size of Run: 5,000
Producer: The Display Connection Inc., Moonachie, N.J.
Division: Semi-Permanent, Snacks and Soft Drinks
Comments: This counter display is very compact, requires no set-up and is well-suited for a convenience store or trendy bar. The labeled recess can be used as a penny tray.

Client: Pepsi-Cola Co., Purchase, N.Y.
Size of Run: 65,000
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Semi-Permanent, Snacks and Soft Drinks
Comments: Designed for easy shopability in a jam-packed energy drink field, this injection-molded cooler door display attempts to break through the clutter with a graphics card printed on two sides.

Client: The Pepsi-Cola Co., White Plains, N.Y,
Products Promoted: Pepsi and Frito-Lay products and Hasbro toys
Comments: Pepsi and Hasbro Inc. teamed up to offer "Toy Bucks" to consumers purchasing Pepsi and Frito-Lay products over the holidays. Featuring multiple graphic planes to add depth, this hanging sign called attention to the coupon offer on specially marked packages.
Introduction: November 2001
Size of Run: 3,000
Construction/Materials: 80-pound, four-color litho mounted to 200-pound corrugated

Client: Pepsi-Cola Co., Purchase, N.Y.
Comments: This display has been a hit with retailers since Sept. 11 because it provides additional display space for newspapers and magazines, according to Christopher DeMarco, senior manager of merchandising development. The unit holds 40 two-liter bottles and 30 12-packs of Pepsi products.
Introduction: Spring 2001
Construction/Materials: Powder-coated steel tubing and wire; two-color screened vinyl header
Distribution: C-stores and supermarkets

Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands.