PepsiCo./Frito-Lay

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Best Buy Co., Eden Prairie, Minn.
Producer: Meyers Display, Minneapolis
Size of Run: 450
Comments: Almost all of the Best Buy stores featuring this "Free Party Pack" reported increased sales of televisions during Super Bowl season. Placed on endcaps near the television area, the displays offered a free cooler, Slim Jim snack, and coupons for Totino's pizza and Pepsi with the purchase of any 32-inch or larger TV.

Retail Category: Supermarket: Food
Display Type: Freestanding: Temporary
Client: PepsiCo, Purchase, N.Y.
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 12,000
Comments: Recognizing that retailers routinely stack soft drinks in secondary locations, PepsiCo developed this lightweight but extremely durable stacker to help keep product organized and provide an additional branding opportunity.

Client: Frito-Lay Inc., Plano, Texas
Introduction: Summer 2002
Number of displays: 8,500
Distribution: Supermarket lobbies
Construction/Materials: Corrugated
Comments: Lobby displays promote Frito-Lay's third "Summer of Cash" promotion, in which select bags of chips include actual $1, $20 or $50 bills.
P-O-P companies: Frankel (design), Chicago, and Madden Communications (production), Chicago

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.

Frito-Lay merchandises Go Snacks on a wide range of displays, including spinner racks (right) designed primarily for c-stores and gravity-feed racks (above) designed for in-line use. The spinner racks were produced in a run of 80,000 by Universal Display & Fixture Co., Lewisville, Texas. The gravity-feed displays feature distortion-printed faceplates.
Producer: AG Industries Inc., Cleveland.

Client: Pepsi-Cola Co., Purchase, N.Y.
Size of Run: 5,000
Producer: The Display Connection Inc., Moonachie, N.J.
Division: Semi-Permanent, Snacks and Soft Drinks
Comments: This counter display is very compact, requires no set-up and is well-suited for a convenience store or trendy bar. The labeled recess can be used as a penny tray.

Client: Pepsi-Cola Co., Purchase, N.Y.
Size of Run: 65,000
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Semi-Permanent, Snacks and Soft Drinks
Comments: Designed for easy shopability in a jam-packed energy drink field, this injection-molded cooler door display attempts to break through the clutter with a graphics card printed on two sides.