PepsiCo./Frito-Lay

Retail Category: Supermarkets
Display Type: Temporary Freestanding, Aisle, Shipper or Pallet
Client: Tropicana Twister
Producer: J. Brown/LMC Group, Stamford, Conn.
Size of Run: 8,000
Comments: The twisting graphic draws consumer attention to the center of the display and leads them to the Frito-Lay tie-in. Retailers can customize the eye-catching header card to reinforce the promotion.

Competition, floor space and time are tight in the complicated but lucrative c-store arena.

Client: Pepsi-Cola Co., Purchase, N.Y.
Products Promoted: Pepsi and Lipton Brisk iced tea
Objective: The Lipton fountain enhancer, Pepsi napkin dispenser and Pepsi straw dispenser were all designed to offer restaurant managers useful accessories that also build brand awareness at the point-of-sale.
Introduction: November 2000
Construction/Materials: High-impact polystyrene with four-color graphics
Size of Run: 4,000 of each
P-O-P Company: Display Technologies, College Point, N.Y.

System rotates four messages in sequence

Client: PepsiCo, Purchase, N.Y.
Producer: The Display Connection, Moonachie, N.J.
Comments: This compact but sturdy corrugated unit features double wall construction with aluminum tubing shelf supports. A battery-operated, microchip-based listening station allows consumers to sample 20-second samples of music for a custom CD offered during the promotion.

Product: Single-serve Dole fruit juices
Number of pieces: 405,000
Distribution: Convenience stores and gas stations
Introduction: January 2001
Duration: Semipermanent
Display set-up: Pepsi-Cola Bottling Distribution Network
Pepsi-Cola's introduction of Dole single-serve fruit juices includes cold storage merchandising pieces carrying this colorful "Chug A Fruit" message.

Client: Frito-Lay Inc., Plano, Texas
Products Promoted: Frito-Lay snack products
Objective: The client wanted to create a "retail theatre" within the store by establishing a destination that brings excitement and surprise to the consumer. The company's goal was to increase year-to-year sales and lock in floor space for the eight weeks during the competitive holiday season.
Introduction: November 1999
P-O-P Company: Frankel, Chicago