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PepsiCo./Frito-Lay

  • Red Dog/Frito-Lay Floorstand

    Client: Plank Road Brewery, Milwaukee
    Distribution: All channels
    Size of Run: 450
    Producer: Great Northern Corp., Racine, Wis.
    Division: Temporary, Beverages -- Beer
    Objectives: To design a promotional display that merchandises 12- or 24-packs of Red Dog Premium Beer and cross-merchandise snack products.
    Red Dog/Frito-Lay Floorstand
  • Mountain Dew Neon

    Client: Pepsi-Cola Co.
    Producer: Everbrite Inc.
    Comments: This unit was designed to replicate the Mountain Dew bottle and the neon surrounding it makes it stand out. Its construction not only replicates the dimension of the product, but it also provides additional protection against breakage during shipping and handling.
    Mountain Dew Neon
  • Pepsi-Cola Cooler Bridge

    Client: PepsiCo Inc.
    Producer: Profitmaster Displays Inc.
    Comments: This unit secured incremental placements with refrigerated products. Its width is adjustable to fit most "Coffin" cooler sizes and accommodates multiple-package designs.
    Pepsi-Cola Cooler Bridge
  • Frito-Lay Stackable Prepack Display

    Client: Frito-Lay Inc., Plano, Texas
    Products Promoted: Frito-Lay products
    Objective: To create a more dramatic and easier format for the client's prepacked display cartons that would create more impact in-store.
    Construction/Materials: Corrugated
    P-O-P Company: Inland Consumer Packaging and Displays, Indianapolis
    Frito-Lay's corrugated Stackable prepack display design provides extra stability during shipping and a better appearance at retail.
    Frito-Lay Stackable Prepack Display
  • Pepsi Star Wars Displays

    Client: Pepsi-Cola Canada Beverages, Toronto
    Products Promoted: Pepsi, Diet Pepsi, 7 UP, Mountain Dew
    Objective: To increase sales volume by partnering with the hit movie of the year.
    Number of Displays: 12,000
    Introduction: May 1999
    Construction: 100-pound coated paper and B-flute corrugate
    Producer: Proprint Services Inc., Toronto
    Pepsi Star Wars Displays
  • Frito-Lay Star Wars Inflatable

    Client: Frito-Lay, Dallas
    Product Promoted: Lays potato chips
    Objective: To build sales and exposure for the brand utilizing an inflatable that serves as both a P-O-P display and a consumer offer.
    Number of Displays: 8,000
    Introduction: May 1999
    Construction: PVC inflatable
    Producer: Genesis Creative Group Inc., Grand Rapids, Mich.
    Frito-Lay Star Wars Inflatable
  • Frito-Lay Star Wars Inflatable

    Client: Frito-Lay, Dallas
    Product Promoted: Lays potato chips
    Objective: To increase store exposure and tie in with the Star Wars movie.
    Number of Displays: 5,000
    Introduction: May 1999
    Construction: PVC inflatable
    Producer: Genesis Creative Group Inc., Grand Rapids, Mich.
    Frito-Lay Star Wars Inflatable
  • Pepsi Fountain Fiberoptic

    Client: Texaco (Star Mart convenience stores), Houston
    Products Promoted: Pepsi fountain drinks
    Objective: To draw attention to the fountain drinks area of the store. The panels depict a brand image and animate the logos and create a "fizzy" effect over the cups.
    Construction/Materials: The panels are made of aluminum composite material and include a display graphic that is screen printed on the face.
    P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.
    Pepsi Fountain Fiberoptic
  • Pepsi Globe Glide

    Client: PepsiCo., Somers, N.Y.
    Products Promoted: Pepsi soft drinks
    Objective: To increase brand awareness and Pepsi cooler sales by creating a billboard-like visual effect. The Globe Glide guarantees that bottles are always perfectly fronted and faced. The graphic label inserts retain brand presence even when the product is sold out.
    Introduction: March 1998
    Construction/Materials: Injection-molded plastic
    P-O-P Company: Paul Flum Ideas Inc., St. Louis
    Pepsi Globe Glide
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