PepsiCo./Frito-Lay

Client: Plank Road Brewery, Milwaukee
Distribution: All channels
Size of Run: 450
Producer: Great Northern Corp., Racine, Wis.
Division: Temporary, Beverages -- Beer
Objectives: To design a promotional display that merchandises 12- or 24-packs of Red Dog Premium Beer and cross-merchandise snack products.

Client: Pepsi-Cola Co.
Producer: Everbrite Inc.
Comments: This unit was designed to replicate the Mountain Dew bottle and the neon surrounding it makes it stand out. Its construction not only replicates the dimension of the product, but it also provides additional protection against breakage during shipping and handling.

Client: PepsiCo Inc.
Producer: Profitmaster Displays Inc.
Comments: This unit secured incremental placements with refrigerated products. Its width is adjustable to fit most "Coffin" cooler sizes and accommodates multiple-package designs.

Client: Frito-Lay Inc., Plano, Texas
Products Promoted: Frito-Lay products
Objective: To create a more dramatic and easier format for the client's prepacked display cartons that would create more impact in-store.
Construction/Materials: Corrugated
P-O-P Company: Inland Consumer Packaging and Displays, Indianapolis
Frito-Lay's corrugated Stackable prepack display design provides extra stability during shipping and a better appearance at retail.

Client: Frito-Lay, Dallas
Product Promoted: Lays potato chips
Objective: To increase store exposure and tie in with the Star Wars movie.
Number of Displays: 5,000
Introduction: May 1999
Construction: PVC inflatable
Producer: Genesis Creative Group Inc., Grand Rapids, Mich.

Client: Pepsi-Cola Canada Beverages, Toronto
Products Promoted: Pepsi, Diet Pepsi, 7 UP, Mountain Dew
Objective: To increase sales volume by partnering with the hit movie of the year.
Number of Displays: 12,000
Introduction: May 1999
Construction: 100-pound coated paper and B-flute corrugate
Producer: Proprint Services Inc., Toronto

Client: Frito-Lay, Dallas
Product Promoted: Lays potato chips
Objective: To build sales and exposure for the brand utilizing an inflatable that serves as both a P-O-P display and a consumer offer.
Number of Displays: 8,000
Introduction: May 1999
Construction: PVC inflatable
Producer: Genesis Creative Group Inc., Grand Rapids, Mich.

Client: PepsiCo., Somers, N.Y.
Products Promoted: Pepsi soft drinks
Objective: To increase brand awareness and Pepsi cooler sales by creating a billboard-like visual effect. The Globe Glide guarantees that bottles are always perfectly fronted and faced. The graphic label inserts retain brand presence even when the product is sold out.
Introduction: March 1998
Construction/Materials: Injection-molded plastic
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Client: Texaco (Star Mart convenience stores), Houston
Products Promoted: Pepsi fountain drinks
Objective: To draw attention to the fountain drinks area of the store. The panels depict a brand image and animate the logos and create a "fizzy" effect over the cups.
Construction/Materials: The panels are made of aluminum composite material and include a display graphic that is screen printed on the face.
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.