Pepsi Star Wars Displays
Client: Pepsi-Cola Canada Beverages, Toronto
Products Promoted: Pepsi, Diet Pepsi, 7 UP, Mountain Dew
Objective: To increase sales volume by partnering with the hit movie of the year.
Number of Displays: 12,000
Introduction: May 1999
Construction: 100-pound coated paper and B-flute corrugate
Producer: Proprint Services Inc., Toronto