PepsiCo

Highlights of recent and upcoming P-O-P promotions by more than 40 top companies

Retail Category: C-stores
Display Type: Temporary Graphics
Client: Pepsi-Cola Co.
Producer: MVT Display Group LLC, Carlstadt, N.J.
Size of Run: 2,500
Comments: This cold vault sign utilizes lenticular technology to rotate three images in sequence and enable Pepsi to advertise three brands in the space of one. The graphics can be updated easily in two minutes.

Competition, floor space and time are tight in the complicated but lucrative c-store arena.

Retail Category: Supermarkets
Display Type: Temporary Freestanding, Aisle, Shipper or Pallet
Client: Tropicana Twister
Producer: J. Brown/LMC Group, Stamford, Conn.
Size of Run: 8,000
Comments: The twisting graphic draws consumer attention to the center of the display and leads them to the Frito-Lay tie-in. Retailers can customize the eye-catching header card to reinforce the promotion.

Client: Pepsi-Cola Co., Purchase, N.Y.
Products Promoted: Pepsi and Lipton Brisk iced tea
Objective: The Lipton fountain enhancer, Pepsi napkin dispenser and Pepsi straw dispenser were all designed to offer restaurant managers useful accessories that also build brand awareness at the point-of-sale.
Introduction: November 2000
Construction/Materials: High-impact polystyrene with four-color graphics
Size of Run: 4,000 of each
P-O-P Company: Display Technologies, College Point, N.Y.

System rotates four messages in sequence

Client: PepsiCo, Purchase, N.Y.
Producer: The Display Connection, Moonachie, N.J.
Comments: This compact but sturdy corrugated unit features double wall construction with aluminum tubing shelf supports. A battery-operated, microchip-based listening station allows consumers to sample 20-second samples of music for a custom CD offered during the promotion.