PepsiCo

Client: PepsiCo., Purchase, N.Y.
Size of Run: 500
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Snack Products and Soft Drinks
Comments: This display replaces a prior configuration that could only be shopped from one side. It cross-merchandises hundreds of dollars worth of Pepsi and Frito-Lay products in a footprint of only 20 inches by 24 inches.

Client: Pepsi-Cola Co., Purchase, N.Y.
Size of Run: 5,000
Producer: The Display Connection Inc., Moonachie, N.J.
Division: Semi-Permanent, Snacks and Soft Drinks
Comments: This counter display is very compact, requires no set-up and is well-suited for a convenience store or trendy bar. The labeled recess can be used as a penny tray.

Client: Pepsi-Cola Co., Purchase, N.Y.
Size of Run: 65,000
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Semi-Permanent, Snacks and Soft Drinks
Comments: Designed for easy shopability in a jam-packed energy drink field, this injection-molded cooler door display attempts to break through the clutter with a graphics card printed on two sides.

P-O-P for the Pepsi Twist in-store marketing campaign included this mini pole sign and banner.
Producer: Tracy Locke Partnership, Wilton, Conn.

Client: The Pepsi-Cola Co., White Plains, N.Y,
Products Promoted: Pepsi and Frito-Lay products and Hasbro toys
Comments: Pepsi and Hasbro Inc. teamed up to offer "Toy Bucks" to consumers purchasing Pepsi and Frito-Lay products over the holidays. Featuring multiple graphic planes to add depth, this hanging sign called attention to the coupon offer on specially marked packages.
Introduction: November 2001
Size of Run: 3,000
Construction/Materials: 80-pound, four-color litho mounted to 200-pound corrugated

Client: Pepsi-Cola Co., Purchase, N.Y.
Comments: This display has been a hit with retailers since Sept. 11 because it provides additional display space for newspapers and magazines, according to Christopher DeMarco, senior manager of merchandising development. The unit holds 40 two-liter bottles and 30 12-packs of Pepsi products.
Introduction: Spring 2001
Construction/Materials: Powder-coated steel tubing and wire; two-color screened vinyl header
Distribution: C-stores and supermarkets

Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands.

Client: Pepsi-Cola Co., Purchase, N.Y.
Comments: This Aquafina pallet display designed specifically for Wal-Mart stores is an example of Pepsi-Cola's continued focus on customizing display programs for key accounts.
Introduction: February 2001Distribution: Wal-Mart stores nationwide
P-O-P Company: Racks Inc., San Diego, Calif.

Client: Tic Toc, Dallas
Comments: These illuminated clocks were used to promote Pepsi and Mountain Dew to Hispanic markets in northern California.
Introduction: October 2001
Size of Run: 150
Distribution: Supermarkets in northern California
Construction/Materials: Polyethylene housing, screenprinted graphics, digital clock, fluorescent lamp
P-O-P Company: Palmer Promotional Products, St. Clair Shores, Mich.