PepsiCo

Retail Category: C-stores
Display Type: In-line, Gondola or On-shelf
Client: Kraft Foods, Glenview, Ill.
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 15,000
Comments: 7-Eleven stores carried this springload tray in their refrigerators alongside Coke, Pepsi and other soft drinks. Capri Sun's unique, soft packaging prevented it from working in standard gravity-feed trays.

Client: Pepsi-Cola Co., Purchase, N.Y.
Introduction: May 2002
Number of displays: 2,250
Distribution: Supermarkets nationwide
Construction/Materials: Corrugated, process printing, hanging hardware, cord
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Packing a lot of licensed star power into a small space, these 24-inch-wide hanging signs promote Pepsi's "Take Home the Tickets" promotion. Prizes include tickets to Britney Spears concerts, Major League Baseball games and NASCAR events.

Retail Category: C-stores
Display Type: Freestanding: Temporary
Client: Pepsi-Cola Co., Purchase, N.Y.
Producer: Triangle Display Group, Philadelphia
Size of Run: 5,000
Comments: This floorstand was designed to generate trial of new Starbucks Doubleshot. The displays hold seven cases of product in a compact footprint designed to fit within tight c-store environments.

Client: Pepsi-Cola Caribbean, San Juan, Puerto Rico
Introduction: August 2002
Number of displays: 1,000
Distribution: Supermarkets in the Dominican Republic
Construction/Materials: Matrix terrycloth
P-O-P company: 3 Strikes Activation, Stamford, Conn.
Comments: These hanging terrycloth towel/banners serve both as in-store displays and prized collectibles to Sammy Sosa fans in his homeland Dominican Republic.

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Best Buy Co., Eden Prairie, Minn.
Producer: Meyers Display, Minneapolis
Size of Run: 450
Comments: Almost all of the Best Buy stores featuring this "Free Party Pack" reported increased sales of televisions during Super Bowl season. Placed on endcaps near the television area, the displays offered a free cooler, Slim Jim snack, and coupons for Totino's pizza and Pepsi with the purchase of any 32-inch or larger TV.

Frito-Lay merchandises Go Snacks on a wide range of displays, including spinner racks (right) designed primarily for c-stores and gravity-feed racks (above) designed for in-line use. The spinner racks were produced in a run of 80,000 by Universal Display & Fixture Co., Lewisville, Texas. The gravity-feed displays feature distortion-printed faceplates.
Producer: AG Industries Inc., Cleveland.

Client: Frito-Lay Inc., Plano, Texas
Introduction: Summer 2002
Number of displays: 8,500
Distribution: Supermarket lobbies
Construction/Materials: Corrugated
Comments: Lobby displays promote Frito-Lay's third "Summer of Cash" promotion, in which select bags of chips include actual $1, $20 or $50 bills.
P-O-P companies: Frankel (design), Chicago, and Madden Communications (production), Chicago

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.