PepsiCo

Client: Pepsi-Cola Co., Purchase, N.Y.
Introduction: November 2002
Number of displays: 6,500
Construction: Four-color process printed, corrugated, blue LEDs
Distribution: Supermarkets nationwide
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: The goal of this end aisle sign is to attract consumer attention during the holiday selling season.

Client: Pepsi-Cola Co., Purchase, N.Y.Introduction: November 2002
Number of displays: 5,600
Construction: B-flute corrugated
Distribution: Supermarkets nationwide
P-O-P company: Pepsi-Cola Co. (graphics), Purchase, N.Y.; Rapid Displays (design engineering, production, packing), Chicago and Union City, Calif.
Comments: Branded ornaments on this Christmas tree display draw attention to the products being promoted for the holiday season.

A profile of Pepsi's Christopher DeMarco

Sr. Manager Merchandising Development Pepsi-Cola Co.
Work History: DeMarco joined Pepsi-Cola in June 1999 and is responsible for design, structural development and execution of temporary and permanent P-O-P displays and cold equipment. From Dec. 1991 to May 1999, he served as manager of merchandising systems for Duracell USA, Bethel, Conn., where he was responsible for design and execution of Duracell P-O-P displays in five battery segments. Prior to that, he worked as an account executive at Dimensional Merchandising Inc., Livingston, N.J.

Retail Category: Supermarket: Food
Display Type: Freestanding: Temporary
Client: PepsiCo, Purchase, N.Y.
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 12,000
Comments: Recognizing that retailers routinely stack soft drinks in secondary locations, PepsiCo developed this lightweight but extremely durable stacker to help keep product organized and provide an additional branding opportunity.