Molson Coors Beverage Co.

Retail Category: Eating and Drinking Establishments
Display Type: Permanent Signage
Client: The Integer Group
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 100
Comments: The eye-catching horse racing graphics are silk-screened four-color process on PETG and backlit with a neon grid. The Coors Light neon logo completes this fun and bright display.

Retail Category: Eating & Drinking Establishments
Display Type: Permanent Signage
Client: The Integer Group
Producer: Array Marketing Group, KCS Industries Division, Hartland, Wis.
Size of Run: 652
Comments: This bottle opener and bottle-cap catcher promotes the Coors Light brand on-premise. The bottle opener is injection molded in polycarbonate for strength and durability.

Client: Miller Brewing Co., Milwaukee
Comments: A replica of Rusty Wallace's stock car, this illuminated pool table lamp reinforces Miller's relationship with Nascar and appeals to its substantial base of fans.
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: The Integer Group, Lakewood, Colo.
Comments: Designed solely for New Jersey accounts, this neon sign features an outline of the state and sleek graphics designed to appeal to its proud residents.
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite beer
Objective: The banners/blankets were used to take advantage of Miller Lite's sponsorship of NFL teams with attention-getting end-aisle displays. The artwork was developed to allow beer distributors to take advantage of local team relationships by dropping in other graphics. The waitstaff aprons leveraged the sponsorship of the Super Bowl and featured the same imagery used in national print and television ads.
Distribution: Bars and supermarkets

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite beer
Objective: The display unit is sized to fit into a c-store or supermarket channel. It is intended to create a presence for brand building.
Distribution: Convenience stores, supermarkets, special events
Construction/Materials: Vacuum-formed plastic, four-color process screenprinting
P-O-P Company: Paul Flum Ideas, St. Louis