Molson Coors Beverage Co.

Client: Miller Brewing Co.
Producer: Banta Merchandising Products
Category: Motion, Light or Sound Counter, Shelf or Table Unit
Intended Length of Use: 2 years
Production Run: 1,100
Unit Cost Range: $100 - $250
COMMENTS: Motion was combined with neon by screening the face and back of the vacuum-formed sign, and backlighting it with a Circleline bulb. The spiral screened "arms" are motor driven and directionally opposed. The "Lite" bulb is sparkling blue argon.

Client: Miller Brewing Co.
P-O-P company: KCS Industries Inc., Milwaukee

Product: Miller Lite
Number of signs: 2,100
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On- and off-premise locations
Introduction: February 1995
Duration: Permanent
Construction: Multiple gas-filled glass tubes and micro-processor-based sequencer
The Miller neon sign is an eye-catching P-O-P piece for any on-or off-premise Miller Brewing account.

Product: Coors Red Light
Number of signs: 20,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On-premise locations
Introduction: May 1995
Duration: Permanent
Construction: Multiple gas-filled glass tubes with logo and brick wall decals lithographed to plastic sheets
Coors Brewing Co. has invested in 20,000 neon signs to coincide with the national rollout of Coors Red Light.

Product: Coors Light 12-packs
Number of displays: 750
P-O-P company: Wordenglass & Electricity Inc., Kalamazoo, Mich.
Distribution: Liquor and grocery stores
Introduction: May 1995
Duration: Permanent
Construction: Neon; E-Glas flat-glass technology; plexiglass; decals