AB InBev

Client: Anheuser-Busch, St. Louis
Size of Run: 5,500
Production Date: November 2002
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Beer: Off-Premise
Comments: Achieving the dimensional look of a football stadium was the goal of this case stacker.
The background stadium graphics are curved, and reporter Melissa Stark and the "Bring the Party Home" tagline are printed on a PETG panel to provide the illusion that the copy is floating.

Client: Anheuser-Busch, St. Louis
Size of Run: 1,000
Production Date: September 2002
Producer: AGI Schutz Merchandising, Mt. Prospect, Ill.
Division: Permanent, Beer: On-Premise: Illuminated or Motion
Comments: This clock's design represents an updated visual style for Michelob. Its design spurred the development of a series of companion pieces to promote the brand.

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.

Retail Category: Supermarket: Food
Display Type: Permanent Signage
Client: Anheuser-Busch Inc., St. Louis
Producer: Anheuser-Busch Inc., St. Louis
Size of Run: 5,015
Comments: This eye-catching sign comes fully assembled and can be used in almost any retail format, regardless of space limitations. It reinforces the longstanding tradition of Budweiser and the holidays.

Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms.