AB InBev

Product: 180 energy drink
P-O-P companies: Iowa Rotocast Plastics Inc. (singles cooler bin), Decorah, Iowa; Shaw-Marconi Creative (co-creative), St. Louis
Introduction: January 2000
Duration: Permanent
Display set-up: A-B's wholesale distribution network
This backbar piece was designed to communicate the energetic nature of A-B's new 180 drink.

Clients: Molson Breweries, Miller Brewing Co., Anheuser-Busch Inc.
Product Promoted: Beer
Objective: The table tents are designed to increase on-premise sales by heightening consumer awareness of the specific brands carried by the establishment.
Distribution: On-premise locations
Construction/Materials: Acrylic that is laser-cut or routed
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.

Product: 180 energy drink
P-O-P companies: Iowa Rotocast Plastics Inc. (singles cooler bin), Decorah, Iowa; Shaw-Marconi Creative (co-creative), St. Louis
Introduction: January 2000
Duration: Permanent
Display set-up: A-B's wholesale distribution network
This wire rack for A-B's 180 energy drink is just one of the many P-O-P pieces that were created to provide wholesalers with the tools they need to penetrate on- and off-premise accounts.

Client: Anheuser-Busch, St. Louis
Distribution: On-premise
Size of Run: 1,500
Producer: Everbrite, Greenfield, Wis.
Division: Permanent, Signage: Illuminated
Objectives: The goal was to achieve the visual impact of neon without the conventional look. Through the combination of black acrylic, metal laminate, laser-cut stainless-steel shapes and neon glass, an "architectural" look was attained. This reinforces the product's image and positioning as hip and high-end.

Retail Category: Supermarket/Grocery: Food items
Display Type: P-O-P Graphics
Producer: Anheuser-Busch Inc., St. Louis
Client: Anheuser-Busch Inc.
Objective: This piece was designed to stand out from other NASCAR stand-ups at retail yet be short and flexible enough for multiple locations. It also needed to reinforce the Bud brands sponsorship of NASCAR driver Dale Earnhardt Jr. The standee gave A-B the ability to build large displays at retail.

Anheuser-Busch spends $3 million on P-O-P for fall promotion