AB InBev

Anheuser-Busch spends $3 million on P-O-P for fall promotion

Retail Channel: Eating & Drinking Places
Display Type: Permanent Signage
Campaign: Bud Buckets Basketball Display
Marketer: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Signage
Campaign: Bud Oktoberfest Aisle Spanner
Marketer: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
This display not only reinforces the Bud brand's German heritage, but it also created a promotion during a time of the year that is not generally promotional.

Retail Channel: C-Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Busch NASCAR End Aisle Display
Marketer: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
To reinforce Busch's involvement with NASCAR Racing, this 'idea' piece was developed. The beer stacks into the top of the piece, making it very space efficient and easy to restock.

With initiatives such as a wholesaler signmaking program, Anheuser-Busch has streamlined its P-O-P practices to be more efficient and responsive to distributor needs.