AB InBev

Anheuser-Busch Inc.
Anheuser-Busch Inc.
Comments: This table tent let consumers get involved in the promotion, while the low cost of the item ensured that it could be placed on each table in the account. The wholesalers and retailers have requested that the item be used for other promotions throughout the year.

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Bud Light, Bud Ice and Budweiser
Objective: To create an attention-getting, multi-dimensional stadium-like environment and to tie-in the display with Bud Bowl advertising through the use of specific graphic elements.
Introduction: December 1998
Construction/Materials: Litho-printed, mounted to .055 chipboard with two sets of white spiral-wrapped tubes and two sets of wire feet
P-O-P Company: Rapid Displays, Chicago

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To tie in with A-B's sponsorship of NASCAR racing.
Introduction: February 1997
Producer: KCS Industries Inc., Hartland, Wis.

Client: Anheuser-Busch Inc., St. Louis
Product Promoted: Tequiza beer
Objective: To introduce the company's newest product, Tequiza beer. This metal wall tacker has achieved "collectible" status within the target market. The design is tightly coordinated with the rest of the product's roll-out.
Introduction: January 1999
Construction/Materials: Four-color process, spot-color screen printing on aluminum, embossed and die cut
P-O-P Company: Palmer Promotional Products, St. Clair Shores, Mich.

Client: Anheuser-Busch, St. Louis
Product Promoted: Busch beer
Objective: To combine the imagery of Busch beer and NASCAR in an eye-catching, 3-D banner.
Introduction: March 1999
Producer: Albert Screenprint Inc., Norton, Ohio

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To promote A-B's sponsorship of NASCAR.
Introduction: March 1999
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Budweiser, Bud Light and Bud Ice beers
Objective: To use motion to capture the attention of consumers during the Halloween season.
Introduction: October 1998
Construction/Materials: Litho-printed SBS, LED lighting system, battery operated motor
P-O-P Company: Rapid Displays, Chicago

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Budweiser and Bud Light beers
Objective: To help build brand awareness and customer loyalty for specific event promotion. The initial launch was for Speed Week in Daytona, Fla.
Introduction: January 1999
Construction/Materials: Corrugated
P-O-P Company: Kell Specialty Products, Chippewa Falls, Wis.

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Budweiser and Bud Light beers
Objective: The Bud family of brands attempted to convey to consumers that during the summer months, Bud and Bud Light should be a part of their summer activities. The inflatable promotes having "fun in the sun."
Introduction: June 1998
Construction/Materials: Yellow and silver PVC with logos printed on sunglass lenses and back of inflatable
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.