AB InBev

Clients: Molson Breweries, Miller Brewing Co., Anheuser-Busch Inc.
Product Promoted: Beer
Objective: The table tents are designed to increase on-premise sales by heightening consumer awareness of the specific brands carried by the establishment.
Distribution: On-premise locations
Construction/Materials: Acrylic that is laser-cut or routed
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.

Product: 180 energy drink
P-O-P companies: Iowa Rotocast Plastics Inc. (singles cooler bin), Decorah, Iowa; Shaw-Marconi Creative (co-creative), St. Louis
Introduction: January 2000
Duration: Permanent
Display set-up: A-B's wholesale distribution network
This wire rack for A-B's 180 energy drink is just one of the many P-O-P pieces that were created to provide wholesalers with the tools they need to penetrate on- and off-premise accounts.

Client: Anheuser-Busch, St. Louis
Distribution: On-premise
Size of Run: 1,500
Producer: Everbrite, Greenfield, Wis.
Division: Permanent, Signage: Illuminated
Objectives: The goal was to achieve the visual impact of neon without the conventional look. Through the combination of black acrylic, metal laminate, laser-cut stainless-steel shapes and neon glass, an "architectural" look was attained. This reinforces the product's image and positioning as hip and high-end.

Retail Category: Supermarket/Grocery: Food items
Display Type: P-O-P Graphics
Producer: Anheuser-Busch Inc., St. Louis
Client: Anheuser-Busch Inc.
Objective: This piece was designed to stand out from other NASCAR stand-ups at retail yet be short and flexible enough for multiple locations. It also needed to reinforce the Bud brands sponsorship of NASCAR driver Dale Earnhardt Jr. The standee gave A-B the ability to build large displays at retail.

Retail Channel: C-Stores
Display Type: P-O-P Graphics
Campaign: Bud Light NHL Zamboni Inflatable
Marketer: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
This piece went through several design competitions and re-works. It has a lot of smaller separate inflated pieces (chair, wheels, side bumpers, back bumper, body) that make up the whole piece. It can be hung by the hooks or can be placed on top of a display. Since the hockey season is so long (8 months), it was designed to be hung or placed in the beer aisle for many months.

Anheuser-Busch spends $3 million on P-O-P for fall promotion