Winter Holidays

Client: Walt Disney Records
P-O-P company: Al Gar/The Display Connection

Client: Jim Beam Brands
Producer: Rapid Mounting & Finishing Co.
Category: Motion, Light or Sound: Pole display
Comments: To promote holiday packaging, a rotating Christmas tree was surrounded by gift boxes. Each box rotates on its own axis. Gift boxes were fitted with a special insert and attached to the tree by a wire form that also holds a wheel on which the box rides. To prevent warping, a hardboard plate is glued beneath the plane on which the wheels roll.

Product: Orion Home Video "RoboCop" and "RoboCop 2" home videos
Distribution: Video stores, mass merchants and chain drug stores
Introduction: August 1993
Duration: Temporary
Construction: Corrugated
Although it appeared in stores earlier in the year, the display for "RoboCop" videos is expected to remain on patrol in stores through the Christmas selling season.

Client: Gallo Winery
Producer: Bert-Co Graphics

Products: Mini Sampler, Mini Cherries and novelty products
P-O-P company: Alliance Display Co., Winston-Salem, N.C.
Distribution: Mass merchants, chain drug and grocery stores
Construction: Corrugated cardboard

Product: Christmas-themed books
P-O-P company: Delta Manufacturing, Palisades Park, N.J.
Distribution: Bookstores, mass merchants, department and toy stores
Construction: Corrugated cardboard

Products: Jigsaw, 3-inch belt sander, 0.5-inch drill, circular saw and router
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Hardware and home center stores
Construction: Corrugated cardboard
Comments: A freestanding endcap or minipallet showcases Skil Corp.'s "Classic" tools. The endcap holds a total of 15 tools, while the minipallet holds 30 tools. "It's turnkey in a sense that all product is set to go and ready to retail the way it is," a corporate representative says.