The funds will support the expansion of the in-store retail media platform into new retail locations, accelerate product development and scale its sales team.
Mood Media’s In-Store Marketplace operates a centralized platform designed to streamline how retailers, brands and solution providers activate and manage their ad campaigns.
A new initiative with creative agency Media Red leverages Sony's commercial display technology to turn underutilized POS space into engaging, multi-sensory brand experiences.
The updated self-service platform enables brands to efficiently launch display, video, social media, CTV or in-store campaigns across multiple retail media networks.
Amazon Retail Ad Service is a cloud-based solution that uses machine learning models to serve contextual, relevant ads across retailers’ own websites and apps.
A new API allows advertisers to integrate campaign performance data into their own measurement models for analysis, while a new partnership with TransUnion helps them compare data across retailers and channels using marketing mix modeling.
