Retail Media Partners

As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing.

This growing global alliance was created to help marketers enhance retail media performance in real time with metrics like total share of search and out-of-stock data.

P2PI chats with LiveRamp's Hugh Stevens on location at Retail Media Summit UK in London.

The offering from Perion Network helps publishers' advertisers deliver AI-driven, omnichannel retail media campaigns.

CVS Health, 7-Eleven, Grocery TV and others shared retail media-related advancements, collaborations and other news and perspectives during the month.

P2PI chats with Clear Channel UK's Colin Horan on location at Retail Media Summit UK in London.

The partners will start piloting this joint in-store solution in multiple retail locations across the U.S. in early 2025.

Redner's Markets will leverage Grocery TV's in-house technology stack to power advertising screens at the entrance and front end of stores.

Programmatic audio ads are available to select ad partners in more than 6,900 stores across the U.S. — with additional locations coming.

Gulp Radio will roll out to 5,000 stores by the end of 2024 and to more than 12,000 stores by the end of 2025, including all 7-Eleven, Speedway and Stripes stores.