Loyalty Marketing

P2PI's retailer profiles are updated and added to regularly with promotional developments, e-commerce news, social media strategy, AI activity and more. Here is a sampling of recent profile updates — which are updated biweekly.

Brandmovers' Jennifer Kunz highlights unique programs resonating with consumers across categories.

CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel.

Here's how brands can turn shopper interactions into learning opportunities, writes Epsilon's Heather Campain.

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.

The app brings together deal discovery, meal inspiration and loyalty access.

SmartMeals provides personalized meal inspiration and an easier way to shop.

The iconic brand’s fans are invited to a daylong event featuring interactive experiences.

As consumer expectations rise beyond price, companies like Kroger and Danone are reengineering their loyalty strategies so they don't just offer better rewards, but rather deliver more personalized, connected experiences.

4 cities in Florida and 1 in Georgia to receive rebranded stores.