Loyalty Marketing

Chris Thron of Digits shares what's working, what's changing and how brands should plan for fall at the mass merchant.

Learn how CPGs can engage convenience shoppers through targeted and measurable digital offers.

Learn how the company provides brands with more shopper touchpoints across physical and digital channels.

Turner joins the grocery giant from The Fresh Market, where she led marketing for nearly two years.

The company's checklist provides a framework for evaluating the strength of a loyalty program and offers 20 considerations for brands looking to build programs that drive engagement and long-term value.

Strong demand for C4's seasonal test led to three 2026 summer flavors, including exclusives at Circle K and Casey’s.

Learn how the collaboration better connects brands to millions of engaged shoppers.

Back-to-school shoppers plan to spend more this year, but they are hunting harder for deals and incentives and willing to switch brands or retailers, according to a new Snipp consumer study.

Brandmovers' Francesco Onorato shares a playbook for reinvigorating loyalty efforts without alienating the audience that built it.

"Free Finds You" focuses on the emotional payoff of unexpected gifts.