TaylorMade Golf's shop environment is currently in 300 golf stores worldwide. It showcases the 2002 golf line, including the Carlsbad, Calif.-based company's R500 Series. Designed to stimulate sales and strengthen retail partnerships, it also provides easy consumer access to product technologies through brochures and collateral materials. Producer: NIR Inc., Portland, Ore.
A modular fixture system for Asics Tiger Corp., Irvine, Calif., features sports apparel, accessories and equipment. It can accommodate different retail floor plans and product selections. Producer: The Carlson Group, Portland, Ore.
The P-O-P pieces created for this promotion include product attributes that inform consumers of what Vibram is known for -- grip, traction and durability. Producer: Albert Basse and Associates, Stoughton, Mass.
Products: "Wallpaper" for Windows! decorative window coverings Number of displays: 400 P-O-P company: Tusco Display, Gnadenhutten, Ohio Distribution: Specialty housewares stores Duration: Permanent Construction: Wire, metal tubes, paperboard Display set-up: Retail staff The display for Con-Tact brand "Wallpaper" for Windows! from Pliant Solutions Corp. illustrates the products' uses for privacy, decoration and as protection from the sun's rays for carpeting or furniture.
These concept shop displays for Phoenix-based Ping Inc. highlight the company's golf clubs, bags, apparel and accessories in off-course golf stores. The powder-coated metal structure has vacuum-formed golf club locators, injection-molded logos and laminated wood shelving. Producer: Trans World Marketing, East Rutherford, N.J.
Product: Mr. Coffee coffee maker Number of displays: 5,000 P-O-P company: Marketing Drive Worldwide, Wilton, Conn. Distribution: Mass merchants Introduction: October 2002 Duration: Temporary Construction: Paperboard Display set-up: Retail staff Mr. Coffee brand coffee makers are being repositioned to target a younger audience. Carson Daly and Chris Klug are now representing the popular brand on P-O-P such as header cards, shelf talkers and danglers.
