Displays & Signs

Client: Pfizer, Morristown, N.J.
Comments: Simple, straightforward execution for this branded tester allows the skincare product to sell itself.
Introduction: August 2001
Construction/Materials: Injection-molded plastic, hot-stamped logo, metal clamp for shelf attachment
P-O-P company: Henschel-Steinau, Englewood, N.J.

Product: Zim's Crack Crème
Number of displays: 20,000
P-O-P companies: Meridian Displays & Merchandising (power wing, mini, wing), St. Paul, Minn.; Sebring Container Corp. (PDQ tray), Salem, Ohio
Distribution: Pharmacies, drugstores, mass merchants
Introduction: November 2001
Duration: Semipermanent
Construction: Four-color graphics litho-laminated to E-flute corrugate
Display set-up: Retail staff

Client: Velvac, New Berlin, Wis.
Size of Run: 1,000
Producer: Great Northern Corp. - Display Group, Racine, Wis.
Division: Temporary, Transportation: Automotive Aftermarket
Comments: The red color and semi-truck graphics on this corrugated display reinforce Velvac as a producer of truck mirrors.

Product: Revolution showerhead
Number of displays: 500, with two reorders
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Wholesale, retail and hospitality accounts
Introduction: July 2001
Duration: Permanent
Construction: Black ABS base with screenprinted logo, 12-point tagstock graphic panel, motor
Display set-up: Retail staff
A battery-powered motor slowly rotates Moen's Revolution showerhead to illustrate the spinning and twisting of water that the product provides.

Client: Hit Entertainment, Allen, Texas
Size of Run: 1,500
Producer: Great Northern Corp. - Display Group, Racine, Wis.
Division: Temporary, Entertainment: Movies, Tapes, Records, CDs
Comments: Contour die-cut figures of Bob the Builder and Wendy add visual excitement and dimension to this floorstand. Soccer ball graphics reinforce the theme of "The Big Game" video.

Client: Kraft Foods, Glenview, Ill.
Size of Run: 25,000
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Grocery and General Merchandise: Processed Foods
Comments: Variable-force springs on this shelf display keep packages of coffee neatly faced at all times. When only one package is left in a track, a small aisle violator extends from the display to draw more attention and also to alert retailers that it's time to restock.