Displays & Signs

Client: Johnson & Johnson Consumer Companies Inc., Skillman, N.J.
Comments: The slim profile of this "outpost" display greatly increased placement options, as retailers could hang it from an available rack wherever they had room. Large spaces for each compartment helped to prevent shadowing of the product and increased accessibility.
Introduction: November 2001
Size of Run: 1,500
Construction/Materials: Two-color direct printing, SBS, corrugate
P-O-P company: Smurfit-Stone Display Group, Cincinnati

Client: Anheuser-Busch Cos., St. Louis
Size of Run: 1,010
Producer: Heritage Sign & Display Inc., Nesquehoning, Pa.
Division: Permanent, Beer: On Premise, Non-Illuminated or Non-Motion
Comments: Part of Anheuser-Busch's ongoing campaign to foster brand identity within the Latino demographic, this mirror features screen printing that simulates the look of stained glass and glazed tile. The PVC frame simulates hand-crafted Mexican silver.

Client: The Gillette Co., Boston
Size of Run: 2,000
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Toys and Accessories: Film and Batteries
Comments: Custom-blended color concentrates give this display its distinctive bright blue color. An attached battery cross-referencing guide educates consumers about different battery types and attempts to upsell them to the high-margin Duracell brands.

Client: Eastman Kodak, Atlanta
Size of Run: 1,000
Producer: Diam POP Group, El Segundo, Calif.
Division: Semi-Permanent, Toys and Accessories: Film and Batteries
Comments: This unit shipped assembled and was designed to re-launch the 800 speed film. It used graphics to educate consumers about proper film selection.

Client: The Wall Street Journal, Princeton, N.J.
Size of Run: 1,100
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Temporary, Computers: Software
Comments: Designed specifically to fit within merchandising requirements for Staples stores, this floorstand showcases online subscriptions to The Wall Street Journal. Although subscriptions are available for purchase online, this display helped to make consumers aware of the service.

Client: Sears Roebuck & Co., Huffman Estates, Ill.
Size of Run: 700
Producer: Harbor Industries, Grand Haven, Mich.
Division: Permanent, Entertainment: Home Entertainment - Non-Interactive, Non-Motion, Non-Illuminated
Comments: Reinforcing Sears' commitment to offering the latest in electronic technology, this display communicates brands, promotions and technologies using backlit interchangeable graphics and product literature.

Client: Colangelo Synergy Marketing, Darien, Conn.
Size of Run: 2,100
Entrantt: Rapid Displays, Chicago an Union City, Calif.
Division: Temporary, Beer: Off-Premise - Non-Illuminated, Non-Motion
Comments: Four-color litho mounted to multiple die-cuts of Bass beer bottles created a 6-foot-high holiday display that was hard to miss in stores. The tree shipped preassembled to make set-up easy.