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Win the Purchase: Balancing Retail Media & Commerce Media Investment to Maximize Effectiveness


The media landscape is evolving quickly and full of shoppable solutions, but some approaches provide a better user experience or superior results than others. With the growth of retail and commerce media, it is important to understand the differences, the marketing options available, and the strengths and weaknesses of each, so you can pair them with your brand’s strategic needs. 

In this webinar, you will hear from industry experts Katie Kelly, SVP of eCommerce Experiences, and Mara Greenwald, SVP of Commerce Media, at Night Market, and moderator Molly McFarland, Co-founder and Chief Revenue Officer at AdAdapted, as they discuss:

  • How retail and commerce media has evolved in recent years.
  • How brands are balancing retail and commerce media investment.
  • Consumer journey friction points and how to minimize them.
  • Importance of shoppable media and solutions to consider.
  • Unique data — owning the data in the path to purchase, filling the data gaps that brands have in the consumer journey.

Join us to learn how thought leaders are approaching the consumer journey and how you can apply it to your business.


  • Katie Kelly, SVP of eCommerce Experiences, Night Market

  • Mara Greenwald, SVP of Commerce Media, Night Market

  • Molly McFarland, Co-founder and CRO, AdAdapted




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