Social Media

Walgreens, which made an appearance in Walt Disney Pictures’ body swap comedy, used in-store signage to promote the film’s Aug. 8 theatrical release and position itself as a place serving women of all ages.

P2PI's retailer profiles are updated and added to regularly with e-commerce news, retail media developments, research, collaborations and more. Here is a sampling of recent activity — which is updated biweekly.

7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors.

Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.

A U.S. pilot program collapses the funnel between inspiration, product selection and checkout.

CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences.

The Toronto Raptor's Scottie Barnes changed his name to Scotties to promote the Canadian paper products brand.

WK Kellogg Co. activated its National Football League sponsorship by running a campaign at Meijer benefiting Detroit middle schools — a tactic that fits in well with the Midwestern retailer’s focus on building close community connections.

Survey insights into Gen Z dating behaviors fueled Knorr’s global #UnlockYourGreenFlag campaign.

The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media.