The iconic Pillsbury Doughboy is celebrating his 60th birthday by doing something never done before: bringing fans into his home through an augmented reality (AR) experience.
The convenience retailer tapped into nostalgia and built on its celebration of car culture by partnering with Mattel to launch an exclusive collection.
The wellness brand ran a sweepstakes at Walmart to promote an exclusive new flavor as part of the mass merchant’s push to tap into the growing functional beverage category.
Expanding retail media into interactive streaming environments, the beauty brand is the first to use a native live-shopping feature powered by Amazon Ads on Twitch.
Circle K is promoting exclusive flavors from several beverage brands, seeking to appeal to novelty-seeking shoppers as a way to boost trips and build baskets.
Albertsons Cos.’ Jewel-Osco worked to build goodwill with local shoppers by partnering with more than a dozen CPGs to host multiple parties in Chicago to celebrate the eighth birthday of the banner’s cyclops mascot JoJo.
Metro continues to encourage shoppers to join the Moi loyalty program it launched in October 2024 with the help of big brands, including working with Kraft Heinz to run three summer sweepstakes for members.
From H-E-B to Walmart and Target, see how retailers are bringing TikTok, viral trends, influencer collaborations and social media-inspired products to stores.
