Displays & Signs

Advertiser: General Electric Co., Cleveland, OH
Producer: Neon Board Co., West Covina, CA
Objective: To publicize in-store promotions at distributors of GE lighting products. The writing surface of the edge-lit, fluorescent blackboard is acrylic so that water soluble crayons, in five colors, can be used to create messages.

Advertiser: Pontiac Division, General Motors Corp., Pontiac, MI
Producer: Design Forum, Dayton, OH
Objective: To create a retail environment that reflected the cars' exciting image in the dealership facilities. The program needed to (1) complement the product line's high quality, and (2) meet consumers' desire for informative surroundings.

Advertiser: Trifari, New York
Producer: Trans World Marketing, East Rutherford, NJObjective: To develop an interactive marketing vehicle for department stores that would: educate Trifari customers on basics of accessorizing; generate in-store excitement and multiple purchases through event promotion, and reinforce media advertising and fixturing.