Displays & Signs

Advertiser: American Isuzu Motors, City of Industry, CA
Producer: Alcone Promotion, Irvine, CA
Objective: To provide dealer showrooms with state-of-the-art, updatable, modular display units; to establish Isuzu's identity in multi-line dealers' showrooms, and to provide product information to consumers and salesmen.

Advertiser: Lorillard Tobacco Co., New York
Producer: Display Masters, Long Island City, NY
Objective: To generate increased traffic at convenience stores and sales at the pump. The injection molded frame is held in place with double stick strips and features five- and six-color litho printed plastic panels that are weatherproof and interchangeable.

Advertiser: Citizen Watch Co. of America, Lyndhurst, NJ
Producer: Henschel-Steinau, Englewood, NJ
Objective: To provide department and jewelry stores with a flexible, modular display. By combining components of the display, which was designed to enhance the high-tech sports look of the new Promaster watches, retailers can merchandise any part of the line from an individual watch to the full line and do it on counters, in showcases, or in store windows.

Advertiser: Motorola Communications Group, Boynton Beach, FL
Producer: Visual Marketing, Inc., Chicago
Objective: To secure counter space, obtain consumer awareness of the product line, generate trial and impulse purchases, and reinforce product image. The counter merchandiser shows the full line of six different paging devices and was designed to deter pilferage.