Displays & Signs

Advertiser: Chinon America, Inc., Mountainside, NJ
Producer: Optigraphics Corp., Grand Prairie, TX
Objective: To work within a limited budget to produce an attention-getting display in specialty camera stores that highlights both the company name and the special product. It also had to gain some of the limited counter space available at these types of stores.

Advertiser: McDonald's Corp., Oak Brook, IL
Producer: Marketing Displays International, Farmington Hills, MI
Objective: To invent a means of displaying large banners as neatly as possible (without sags, tears, etc.) while enabling fairly simple advertising updates.

Advertiser: S.C. Johnson & Son, Inc., Racine, WI
Producer: Creative Displays, Chicago
Objective: To develop a shelf system that fits many different trade and retail store sizes. The display, which is molded in translucent or opaque colors, has been weight-tested to 4,000 lbs. and can be shipped via UPS.

Advertiser: The House of Seagram, New York
Producer: Beeco Mfg. Co., Chicago
Objective: To link Glenlivet Scotch with 1990 British Open played at St. Andrews Golf Course. By gold etching the names of all past winners around the litho insert of the club house and heading the mirror "The Glenlivet," the company created a center of attraction for outlets and country clubs' 19th hole lounges.

Advertiser: General Electric Co., Cleveland, OH
Producer: Neon Board Co., West Covina, CA
Objective: To publicize in-store promotions at distributors of GE lighting products. The writing surface of the edge-lit, fluorescent blackboard is acrylic so that water soluble crayons, in five colors, can be used to create messages.

Advertiser: Pontiac Division, General Motors Corp., Pontiac, MI
Producer: Design Forum, Dayton, OH
Objective: To create a retail environment that reflected the cars' exciting image in the dealership facilities. The program needed to (1) complement the product line's high quality, and (2) meet consumers' desire for informative surroundings.