Displays & Signs

Type: Floorstand
Product: Owens Corning Fiberglas
Client: Owens Corning Fiberglas Corp.
P-O-P company: Johnstons & Associates Inc., Kalamazoo, Mich.
Construction: Corrugated cardboard with eight-color rubber-plate printing
Introduction: August 1991
Comments: The playhouse construction was used as an enhancement to tie in with the Pink Panther character and to give kids a chance to win the playhouse.

Introduction: January 1991
P-O-P company: Gamon International Inc.
Background: A compact footprint is the hallmark of this unit, which is a wire rack designed to hold two 18-count trays.

Client: Frito-Lay Inc.
Producer: Lone Star Container

Client: Motorola Lighting Inc.
Producer: Visual Marketing Inc.

Product: Pacific World Corp. Nailene artificial fingernails
Number of displays: 10,000
P-O-P company: Deerfield & Associates (designer), Calabasas; Bertco Graphics (manufacturer), Glendale, both of Calif.
Distribution: Mass merchants, chain drug and chain food stores
Introduction: May 1992
Duration: Promotional
Construction: Chip board
Putting the rebate form directly in front of the consumer is the goal of a display for Nailene fingernail products.

Product: Take 5 cleaning system
Number of displays: 100
P-O-P company: Tom Marx & Associates, Los Angeles
Distribution: Drug stores, mass merchants, vacuum cleaner stores
Introduction: May 1992
Duration: Temporary
Construction: Corrogated cardboard and paper
Take 5 has been a hit with smaller vacuum cleaner stores, thanks to a new display.

Product: Borden North American Snacks Doodle O's
Number of displays: 25,000
P-O-P company: Mead Merchandising, Atlanta
Distribution: Supermarkets, convenience and grocery stores
Introduction: June 1992
Duration: Temporary
Construction: Corrugated cardboard with flexo printing
A new product introduction was a rousing success, due in part to the help of the lovable Fox Z. Doodle.