Displays & Signs

Client: Kraft General Foods
Producer: DCI Marketing

Client: Champs Sports
Producer: Medallion Associates Ltd.

Product: Blacktop shoes
P-O-P company: Medallion Associates, New York
Number of displays: 1,600
Distribution: Foot Locker stores
Introduction: April 1992
Duration: Promotional
Construction: PETG plastic (fence), rubber (mat), chipboard tube with process wrap (pole), Fome-Cor with corrugated cardboard (backboard)
Reebok is taking advantage of the untapped market for outdoor basketball shoes. The Blacktop shoe promotion is an extension of 1991's success story.

Client: Anheuser-Busch Inc.
Producer: Multiplex Display Fixture Co.

Client: Cooper Lighting
Producer: DCI Marketing

Product: One Great Soap
Number of displays: 3,000
P-O-P company: Ledan Inc., New York
Distribution: Department stores
Introduction: May 1992
Duration: Permanent
Construction: Acrylic
Retailers are working themselves into a lather over a bubbler for One Great Soap.

Client: Lancome, Paris
Producer: Shannen Promotions Inc.
Versatile cube props can be backlit and can take the form of a variety of shapes, including table tents, cubes and mobiles.

Introduction: October 1989
P-O-P company: Gamon International Inc.
Background: Designed to hold six cases of 24 pieces each (a total of 144 packages), the Ouch! Bubble Gum display is designed to play up the product's package, which is intentionally made to resemble a bandage tin. It keeps with Amurol's goal of promoting the fun of the package.

Client: Colibri
Producer: The Elliott Group