Displays & Signs

Type: Floorstand
Product: American Heart's Food Festival
Client: American Heart Association
P-O-P companies: John Stark Printing Co., St. Louis; Universal Display Co., St. Louis
Construction: Litho printed with aqueous coating; base piece is rubber-plate printed and U.V. coated
Introduction: September 1992
Comments: Pledge forms, quiz forms, pencils and pledge ballot box are attached to assist the consumer in requesting a food chart.

Product: Bulk candy
Number of displays: 9,000
Average unit cost: $400 (manufacturing cost)
Distribution: Grocery stores, chain convenience stores and drug stores
Introduction: February 1992
Duration: Permanent
Construction: Metal frame with plastic containers
Selling and storage of bulk candy is made attractive and easy with the use of a display that fits "everywhere and anywhere," an official says.

Product: Christmas-themed books
P-O-P company: Delta Manufacturing, Palisades Park, N.J.
Distribution: Bookstores, mass merchants, department and toy stores
Construction: Corrugated cardboard

Type: Pole topper
Product: Wisk Power Scoop
Client: Lever Brothers
P-O-P company: Tremore Inc., North Brunswick, N.J.
Construction: Battery-powered motor for scoop motion; full four-color process litho mounts printed with fluorescent inks
Introduction: October 1992
Comments: The new product introduction required a strong visual to identify and draw attention to the Wisk "power scoop." A 3-D pop-out package replica features the scoop dipping in and out of the detergent.

Type: Floorstand
Product: Ban Clear deodorant
Client: Bristol-Myers
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Construction: EPS molded plastic; lenticular-motion riser card
Introduction: July 1991
Comments: The vacuum-formed molded plastic was used to create a display base that was a large-scale replica of the Ban Clear product and package. The lenticular motion, dual-vision riser attracted consumers' attention as they approached the display and enhanced communication of the "clear" product benefit.

Product: Winterfest beer
P-O-P company: Frederic Printing, Denver
Distribution: Off-premise locations
Construction: Cardboard

Type: End-aisle floorstand
Product: Nabisco cookies and crackers
Client: Nabisco Brands Inc.
P-O-P company: Conocraft Displays, Sussex, N.J.
Construction: Swedged metal tubes (shelf supports); wax dipping (internal partitions and base, bottom edge); UV inks (printed corrugated cardboard pieces); test corrugated cardboard (internal structure); hand gluing (multi-ply rigid panels)
Introduction: July 1992
Comments: The display was manufactured to last a minimum of three months.

Type: Floorstand endcap display
Product: Wet N' Wild Fantasy Makers
Client: Pavion Ltd. USA
P-O-P company: Taurus Packaging & Display Corp., Cherry Hill, N.J.
Construction: Combination flexo and litho printing on corrugated cardboard; fine line screen vignettes and DayGlo inks
Introduction: October 1992
Comments: Excitement and interest were accomplished through graphics, structural design and fine line screen flexo printing.