Displays & Signs

Product: Revlon reading and sunglasses
Number of displays: 1,500
P-O-P company: Packaging Concepts, New York
Distribution: Mass merchants
Introduction: September 1992
Duration: Permanent
Construction: High-heat crystal styrene, COAX styrene sheeting, wood laminate and steel pipe.
The floorstand measures 14 inches wide by 6 feet tall. The ideal location for it would be in the cosmetic department, says a representative of the company.

Product: Amstrad computers
Client: Amstrad
P-O-P company: de Diam/Decoretalage
Category: Services & Informatique (promotional)

Product: Kimberly-Clark Corp. Huggies diapers
Distribution: Grocery stores, drug stores, mass merchants and toy stores
Introduction: November 1992
Duration: Promotional
Construction: Corrugated
A 48-count, nearpack display for Huggies provides consumers with "Richard Scarry's Best ABC Video" free with the purchase of one jumbo bag or two convenience packs of the diapers.

Client: Coty Inc.
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Chain drug stores, mass merchants and department stores
Construction: Vacuum-formed plastic
Introduction: July 1992
Comments: The display was designed to launch this feminine fragrance line. The counter unit creates the image of an intricately carved dresser top complete with mirror, drawer and brass-plated knob. The tester display encourages consumers to sample the Truly Lace cologne spray in store.

Client: Chanel Inc.
P-O-P company: Shannen Promotions Inc., New York
Distribution: Department stores and specialty stores
Construction: Black gloss mica silkscreened and laminated to particleboard; clear-acrylic visual panels
Introduction: June 1992

Product: Skil Flexi-Charge Interchangeable Power System
Number of displays: 2,500
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Home centers and hardware stores
Introduction: August 1992
Duration: Permanent
Construction: Vacuum-formed plastic
Skil's Flexi-Charge system display is designed to let consumers test how batteries are charged and changed in the line of power tools.

Product: Fiji Wear Inc. eyeglass retainers
Number of displays: 1,500
P-O-P company: Creations at Dallas, Dallas
Distribution: Sporting goods stores, mass merchants, department stores and drug stores
Introduction: November 1992
Duration: Permanent
Construction: Black acrylic with silkscreened copy on a rotating base
The $18 that Fiji Wear invests in each Bula Loop countertop display is a "very reasonable" marketing expense, according to the company.