Displays & Signs

Client: Nestle Beverage Co.
Product: Nescafe coffee
P-O-P company: Great Northern Corp., Racine, Wis.
Introduction: April 1992
Construction: B-flute printed corrugated, fiber tube, SBS litho direct and a coupon pad.

Client: Warner Lambert Co.
Products: Confections and magazines
P-O-P company: Melrose Displays Inc., Passaic, N.J.
Introduction: April 1992
Construction: Steel tubing, wire, wood and a baked-epoxy powder coat.
Comments: The globe display is featured at checkouts and measures 59 inches high by 59 inches long by 20 inches deep.

Client: Schmidt Baking
Product: Sunbeam bread
P-O-P company: Nashville Display, Nashville, Tenn.
Introduction: April 1992
Construction: The unit is made from wire and tubing with a powder-coated finish with a 3-D, die-cut, four-color chipboard sign. Two-color shelf talkers are used on the front of each shelf.

Product: Guitar strings
P-O-P company: Neon Glassworks, Louisville, Colo.
Number of displays: 400
Distribution: Music stores
Introduction: December 1992
Duration: Permanent
Construction: Exposed neon with neo-grid subscript
A neon sign for J. D'Addario is designed to bring attention to a product that is often relegated to a single store location.

Product: Spicy Thai Peanut Bake
Number of displays: 5,000
Distribution: Supermarkets
Introduction: August 1992
Duration: Temporary
Construction: Corrugated
A prepacked shipper was created in hopes of getting Spicy Thai Peanut Bake into supermarkets and ultimately placed permanently on retailers' shelves.

Client: Guiltless Gourmet
Product: Guiltless Gourmet tortilla chips and salsa
P-O-P company: Display Technologies, Long Island City, N.Y.
Introduction: June 1992
Construction: Plastic
Comments: A semi-permantent display was required to distinguish the product from other brands. This attractive, plastic floor rack was designed to stimulate impulse shopping. Bold, eye-catching graphics on the trays, along with a special die-cut header card demand customer attention. The unit is easy to assemble.