Displays & Signs

Client: May Co.
P-O-P company: Electra Display, Ronkonkoma, New York
Distribution: May Co. department stores
Construction: The Borghese in-case strip is hot stamped. The Fashion Fair in-case strip features metal lettering mounted to plexiglass.
Introduction: October 1992
Comments: The in-case strips for Fashion Fair required custom coloring. The colors had to be matched to the required logo specifications.

Product: Miller Lite, Genuine Draft and Genuine Draft Light beers
Number of displays: 5,000
P-O-P company: Wordenglass & Electricity Inc., Kalamazoo, Mich.
Distribution: On-premise locations
Introduction: October 1992
Duration: Permanent
Construction: Electriglas, a neon-filled, cut-glass panel
Miller Brewing chose a sealed neon sign for its on-premise efforts, noting its safety as a key concern.

Product: Van Cleef & Arpels
Client: Parfums Van Cleef & Arpels
P-O-P company: de Hugues Flochel Creation
Category: Parfumes & Cosmetiques

Product: Frozen yogurt
Number of displays: Approximately 50,000
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Distribution: Grocery stores
Introduction: February 1993
Duration: Permanent
Construction: High-impact styrene
Dannon Lite and Dannon Pure Indulgence logos have been added to the top of this prototype freezer divider, which helped show a 50 percent share of the market for the product in a six-week test.

Product: Leviton Manufacturing Co. wiring devices
P-O-P company: Thomson-Leeds Co., New York
Distribution: Mass merchants, home centers and hardware stores
Introduction: November 1992
Duration: Permanent
Construction: PVC
The BulkStar merchandiser works with existing fixtures and provides consumers with quick product identification and descriptions.

Client: Revlon
P-O-P company: Alliance Display & Packaging Co., Winston-Salem, N.C.
Distribution: Mass merchants and drug stores
Construction: Corrugated structure with laminated hardboard base
Introduction: October 1992
Comments: This unique design reinforces the packaging in this relaunch of the Core Nail product line.

Product: Arthur art supplies
Client: Colart
P-O-P company: de Media 6/RS
Category: Articles Personnels & Accessories (promotional)