The e-commerce platform also introduced deeper insights for sampling campaigns and an integration that allows consumers to add products to their cart when shopping anywhere online.
While digital video ad spend and consumer consumption is on the rise, there is a misalignment between how consumers prefer to shop using video and how advertisers create and deliver these ads, an IAB study found.
Expert researchers will explore emerging trends redefining consumer behavior and the growing influence of digital innovation on Nov. 13 in Schaumburg, Illinois.
Insights from Kroger's 84.51° show that most shoppers are prioritizing deals and promotions ahead of the holidays, and election-related uncertainty is impacting consumer decisions across age groups.
In 2022, Sam’s Club rebranded its advertising business as the Sam’s Club Member Access Platform (MAP), charting its own course alongside other emerging retailer media platforms
