P2PI 2025 Trends, Part 2: Full Research Results Brand investments in social media and retail media continue to rise, while the commitment to AI is surging, according to findings from part two of P2PI's 2025 Trends Report. The Quiet Tech Shifts Behind On-Site Retail Media's Sponsored Surge Strategic changes are turning retail media into a true contender for brand dollars, writes Sarah MacKinnon of Pentaleap. Walking the Store Like a P2PI Editor Executive Editor Tim Binder shares his observations about brands getting long-term/permanent displays at an Albertsons Cos. banner and elsewhere. Energizer 'Don't Forget The Batteries' Checkout Shelf Sign Home Depot Self Checkout Lanes LG Consumer Reports Sign Mission 'Innovative Cooling Gear' Floorstands Dawn Pegboard Rack LG March Madness 'Free Delivery' Signage LG 'Healthy Home Solution' Digital Signage 1 2 3 4 5 Next Last
