Data & Analytics

Once considered a mature discipline, category management is now undergoing an evolution.

One of the key challenges Church & Dwight looked to solve was phantom inventory — products that incorrectly appear in its inventory system when they're not actually on store shelves.

The most effective application of AI isn't about replacement — it's about amplification, writes Placements.io's Evan Bowen.

Behind the scenes, AI quietly powers everything from inventory planning to digital discovery, fueling what Target calls a "multiplier for growth and creativity."

From ChatGPT-powered shopping to workforce certifications, Walmart continues to scale AI across its operations and shopper experience.

As in-store retail media surges with opportunities, Albertsons Media Collective's Liz Roche sees the retailer's stores as underleveraged canvases for inspiration and experimentation that extend beyond digital screens.

BirdDog and Keen Decision Systems identify how mid-market companies are allocating budgets, adopting tactics and seeing the strongest returns.

BirdDog's Shaun Brown shares research findings and best practices for investment.

Organizations persistently grapple with the gap between the data they collect and the value they can extract from it, and nowhere is this challenge more keenly felt than in retail media.

In the evergreen build vs. buy technology challenge, Ahold Delhaize is putting more chips down on build.