Artificial Intelligence

The new in-flight Verified Purchase Optimization solution helps CPGs deliver digital ads based on an individual’s purchase cycle.

With Amazon Prime Day underway, a recent survey sheds light on consumer sentiment toward Amazon’s targeted ads. Spoiler alert: Most don’t notice the search ads.

CVS Pharmacy is continuing to hone its beauty offerings, this time bringing prestige beauty brands to mass retail through a new shop-within-a-shop concept.

The Path to Purchase Institute chats with Epsilon SVP Dan Perez about the impact of inflation, changing consumer behavior and how CPGs can benefit from verified purchase optimization.

In June, Walmart launched an advanced second-price auction and a new campaign optimization tool called Item Recommendations.

Agreement to combine global market information services firms NielsenIQ and GfK is expected to close later this year or in early 2023.

The acquisition of Memomi enables Walmart to continue to offer virtual optical try-on capabilities and contact-free digital measurements.

The agreement will launch with KPM feeding its SKU-level store inventory data daily to Omnicom's open operating system.

A Q&A with Hana Ben-Shabat, a Gen Z expert who is helping to figure out how retailers can connect with this unique generation.

Walmart has introduced AR features on its mobile app to enhance how shoppers view key product information in stores, and view furniture and decor in their own spaces.