Artificial Intelligence

The membership-based online grocer is leveraging Instacart’s Carrot Ads technology to run and sell ad placements for brands on its own e-commerce site and app.

The discounter partnered with Dunnhumby to enhance its category management and merchandising processes as part of its efforts to improve the in-store experience.

The premium ad placement is now available across the retailer media network’s entire Partners Club network and its self-service platform.

With retail media accounting for 1-in-5 digital ad dollars spent in Canada in 2023, Loblaw that same year launched its own retailer media network, Advance powered by Loblaw.

The new report looks at how dynamic creative optimization (DCO) is poised to change as agencies increasingly rely on first-party data.

The event, which will take place in Schaumburg, Illinois, promises a blend of education, inspiration and valuable insights.

Instacart, Ahold Delhaize, Google and others announced retail media-related advancements, collaborations and other news last month.

Sainsbury’s, SpartanNash, Ace Hardware and others unveiled store initiatives and updates last month.

P2PI is calling on consumer product marketers across categories to take our 10-minute survey rating retailer networks and their performance. The first 100 participants will receive an Amazon e-gift card.

P2PI, in collaboration with Clinch, shares tech trends to look out for next year, including offsite's role in RMN strategies, the shift from a multichannel strategy to omnichannel, and more.