Supermarket/Grocery

Marketers are struggling to stand out while fitting in and are reducing sizes while adding more sell points in other languages

Product: Famous Amos Cookies
Number of displays: 12,000
P-O-P company: 360 Advertising (header design), Atlanta; Inland Paperboard and Packaging Inc. (header manufacture), Concord, N.C.; Bill Vann Studios Inc. (header illustration), St. Louis
Distribution: Supermarkets east of the Rocky Mountains
Introduction: March 1997
Duration: Promotional
Construction: Corrugated base with four-color, litho-printed header

Product: Camcorder tapes
Number of displays: 15,000
P-O-P company: Ken Kelly Creative (header), Irvington, N.Y.; Equinox Packaging (design/manufacture), Edison, N.J.
Distribution: Supermarkets, drugstores and mass merchants
Introduction: April 1997
Duration: Temporary
Construction: Corrugated
Retailers' need to merchandise different kinds of camcorder tape in a small area led to the development of two floorstands.

Product: Tsingtao beer
Number of displays: 100,000 bottle neckers; 2,000 mirrors; 25,000 menu cards; 1 million paper placemats; 40,000 posters; 100,000 table tents and 30,000 wall calendars
P-O-P companies: Lee Moorehead Integrated Marketing (co-design), St. Petersburg Beach, Fla.; Pinnacle Promotion Group Inc. (co-design), Chicago; DJB Associates (manufacture), Chicago; Advanced Mirror (co-manufacture and co-design of mirrors), Vernon, Calif.
Distribution: Supermarkets, convenience stores, Chinese restaurants and bars carrying Chinese beer

Product: Tsingtao beer
Number of displays: 100,000 bottle neckers; 2,000 mirrors; 25,000 menu cards; 1 million paper placemats; 40,000 posters; 100,000 table tents and 30,000 wall calendars
P-O-P companies: Lee Moorehead Integrated Marketing (co-design), St. Petersburg Beach, Fla.; Pinnacle Promotion Group Inc. (co-design), Chicago; DJB Associates (manufacture), Chicago; Advanced Mirror (co-manufacture and co-design of mirrors), Vernon, Calif.
Distribution: Supermarkets, convenience stores, Chinese restaurants and bars carrying Chinese beer

Product: Get Ready for Preschool line
P-O-P company: Eastern Packaging, Springfield, Mass.
Distribution: Upscale department stores, mass merchants, supermarkets
Introduction: March 1997
Duration: Temporary
Construction: Corrugated
Sanitoy is expanding its timer line for preschoolers with talking versions of two existing products. The corrugated displays were designed to allow for mixing all the products.

Client: Dr Pepper/7 UP (Brooks Beverage Co.)
Product(s) Promoted: 7 UP
Producer: STM Graphics
Location: Dallas, Texas
Distribution: Supermarkets
Material/Process: 3M FloorMinders
Introduction: December 1996

Client: Jack's Pizza
Product(s) Promoted: Pizza
Producer: The Weidert Group
Location: Appleton, Wis.
Distribution: Supermarkets
Material/Process: Freestick/Litho
Introduction: May 1996

Client: Homeland stores
Product(s) Promoted: Savings Card program
Producer: Olympic Screen Craft & Lithography
Location: Fremont, Calif.
Distribution: Supermarkets and other retailers
Material/Process: General Formulations Traffic Graffic floor advertising film
Introduction: October 1996