Supermarket/Grocery

Product: Breathe Right nasal strips
P-O-P companies: Reynolds Guyer Designers Inc. (display), St. Paul, Minn.; ABZ Inc. (graphics), Minneapolis
Distribution: Pharmacies, supermarkets, sporting goods stores, c-stores
Introduction: October 1996
Duration: Temporary
Construction: Corrugated (display)
A promotional poster of wide receiver Jerry Rice drew attention to a sweepstakes promotion by CNS Inc. for its Breathe Right nasal strips, marking the first promotion for the combined cough/cold and football season.

Client: Johnson & Johnson
Product: Micatin Antifungal Foot Spray
P-O-P company: Jefferson Smurfit Corp., Chicago
Distribution: Mass merchants, supermarkets, drugstores
Construction/Processes: One-color UV-coated 200-pound corrugated with five-color process UV-coated label mounted to riser, five-color UV-coated 20-point SBS graphic attached to tray, shipped assembled
Introduction: March 1996

Client: Bristol Myers-Squibb Co.
Product: Excedrin
P-O-P company: Ultimate Display Industries Inc., Jamaica, N.Y.
Distribution: Drugstores, supermarkets
Construction/Processes: Backing sidekick units on wire frame, .050 vacuum-formed styrene side panels glued to front and mounted on wood base with casters
Introduction: June 1996

Products: Coca-Cola fountain drinks
P-O-P company: Suncan Industries Ltd., Saskatoon, Saskatchewan
Distribution: Carnival and fair accounts, c-stores and supermarkets
Introduction: June 1996
Duration: Temporary or permanent
Construction: Vinyl substrate
Another use Coke has found for Suncan's permanent decals is on the canvas skirts on concession stands.

Products: XL II 90 high-bias and UR 90 normal-bias audiotapes
Number of displays: 10,000
P-O-P company: Wil-Mac, Conyers, Ga.
Distribution: Mass merchants, music stores, electronics stores, drugstores and supermarkets
Introduction: September 1996
Duration: Temporary
Construction: Corrugated
Maxell's floor display for audiotapes offers two free premiums, a tape and a poster.

Product: "Make the Connection" Book and Journal
Number of displays: 13,000
P-O-P companies: Henschel-Steinau Inc. (manufacture, printing, base design, pack-out), Englewood, N.J.; The Design Organization, (header design), Maplewood, N.J.
Distribution: Drugstores, supermarkets, bookstores, mass merchants
Introduction: September 1996
Duration: Semipermanent
Construction: Die-cut corrugated; stand-off litho riser; preprinted background, base and trays; injection-molded mop guard

Client: Warner Wellcome Consumer Health Products Group (Div. of Warner-Lambert Co.)
Product: Zantac 75
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Mass merchants, drugstores, supermarkets
Construction/Processes: Injection-molded styrene tray, information directory and K-resin aisle ID, metal springs, rubber feet, pressure-sensitive litho label
Introduction: March 1996