Supermarket/Grocery

Product: Busch beer
P-O-P company: Alvimar Inc. (inflatables), Long Island, N.Y.; Creative Screenprinting (banners), Tallmadge, Ohio; Fleming Printing (brochures), St. Louis; Ivex Inc. (display wrap), Grove City, Pa.; Stark Printing (printing), St. Louis
Distribution: Supermarkets and off-premise liquor stores
Introduction: April 1997
Duration: Temporary
Construction: Paper, inflatables

Client: Atlanta Brewing
Products promoted: Red Brick Beers -- American Wheat, Ale, Golden Lager and Summer Brew
Producer: Inland Paperboard and Packaging Inc.
Location: Indianapolis
Distribution: Liquor stores and supermarkets
Material/Process: Litho laminated corrugated
Introduction: July 1996

Client: E. & J. Gallo Winery
Products promoted: Gossamer Bay wines
Producer: Inland Paperboard and Packaging Inc.
Location: Indianapolis
Distribution: Liquor stores and supermarkets
Material/Process: Preprinted corrugated
Introduction: September 1996

Product: Balance nutrition bar
P-O-P company: Mark Edward Promotional Design, Santa Ynez, Calif; Paul Flum Ideas, St. Louis
Distribution: Natural foods stores, supermarkets, convenience stores
Introduction: April 1996
Duration: Permanent
Construction: Wood
Fueled by product demand, Bio-Foods' new wooden floor display holds 15 times more product than its predecessor, a wire countertop unit.

Marketers are struggling to stand out while fitting in and are reducing sizes while adding more sell points in other languages

Product: Famous Amos Cookies
Number of displays: 12,000
P-O-P company: 360 Advertising (header design), Atlanta; Inland Paperboard and Packaging Inc. (header manufacture), Concord, N.C.; Bill Vann Studios Inc. (header illustration), St. Louis
Distribution: Supermarkets east of the Rocky Mountains
Introduction: March 1997
Duration: Promotional
Construction: Corrugated base with four-color, litho-printed header

Product: Camcorder tapes
Number of displays: 15,000
P-O-P company: Ken Kelly Creative (header), Irvington, N.Y.; Equinox Packaging (design/manufacture), Edison, N.J.
Distribution: Supermarkets, drugstores and mass merchants
Introduction: April 1997
Duration: Temporary
Construction: Corrugated
Retailers' need to merchandise different kinds of camcorder tape in a small area led to the development of two floorstands.