Drug Store

Product: Multiple toy brands
Number of displays: 1,000
P-O-P company: Jerry V. Johnson & Associates Inc., Burbank, Calif. (redesign, production coordination); General Container, Buena Park, Calif. (manufacturing)
Distribution: Large supermarkets and drug stores
Introduction: September 1994
Duration: Temporary
Construction: Multicolor printing on corrugated with extruded plastic pegs and die-cut header
Mattel's new Toy Zone display draws customers to all of its sides, yet uses less space than traditional shippers.

Product: Seasonal greeting cards
Number of displays: 2,000
P-O-P company: United Displaycraft, Chicago
Distribution: Mass merchants, supermarkets and drug stores
Introduction: August 1994
Duration: Permanent
Construction: Tubular steel frame; wire grid wings and back
American Greetings' Optimum Outpost, intended to boost sales of seasonal greeting cards, features a one-piece, tubular steel construction that can be folded down to less than 1 foot in depth.

Product: Kodak film and single-use cameras; multiple brands of traditional cameras; photofinishing service
Number of displays: 1,600
P-O-P company: Elite Marketing Ltd., Long Island City, N.Y.
Distribution: Eckerd Drug Stores
Introduction: August 1994
Duration: Permanent

Product: Dentrust Toothbrushes
Number of displays: 10,000
P-O-P companies: Clegg Industries, Torrance, Calif. (voice module); Rapid Packing, Rapid City, S.D. (structure); Trojan Lithograph, Seattle (glossy face plate)
Distribution: Mass merchants, supermarkets and drug stores
Introduction: October 1994
Duration: Promotional
Construction: Corrugated (base); 24-point paperboard (header); voice module
Oral Logic's tubular display for Dentrust is available in both standard and seasonal versions.