Drug Store

Product: Swiss Formula shampoo, conditioner and hand & body lotion
Number of displays: 4,500
P-O-P company: O'Brien Industries Inc., Cypress, Calif.
Distribution: Drug stores, food stores and mass merchants
Introduction: September 1994
Duration: Temporary
Construction: Corrugated
St. Ives' new corrugated display gets the Swiss Formula into the aisle and draws attention to the system pack redesign.

Product: Barefoot line of foot-care products
P-O-P companies: Plastic Concepts (tray), Huntington Beach, Calif.; Universal Container (header card), Irvine, Calif.
Distribution: Mass market retailers, drugstores
Introduction: January 1995
Duration: Semipermanent
Construction: High-impact styrene tray; multi-color header card
This counter display for the Barefoot line of foot treatment products uses eye-catching visuals and an innovative packaging design to spotlight the mass market's fast growing foot category.

Product: Decorative outdoor flags
Number of displays: 5,000
P-O-P company: United Displaycraft, Chicago
Distribution: Mass merchants, supermarkets and drug stores
Introduction: March 1995
Duration: Permanent
Construction: Square metal tubing; wire mesh; four-color corrugated header; pegboard on sides and center

Product: Alkaline and nickel-cadmium rechargeable batteries
P-O-P companies: McLean Packaging (alkaline battery display), Philadelphia; Chesapeake Display and Packaging (nickel-cadmium battery display), Sandusky, Ohio
Distribution: Convenience stores, drug stores, grocery stores, mass merchants
Introduction: November 1994
Duration: Promotional (alkaline battery display); semipermanent (nickel-cadmium battery display)
Construction: Corrugated

Client: Chesebrough-Pond's USA
Product: Vaseline Lip Therapy Advanced Formula
P-O-P companies: Design Display Group Inc., Carlstadt, N.J.; Rand-Whitney, Montville, Conn.
Distribution: Drug stores; mass merchants
Construction: Printed SBS board; injection-molded PETG plastic
Introduction: October 1994