Drug Store

Product: American Home Food Products Sesame Street canned and microwave pasta
Number of displays: 1,000
P-O-P companies: Focus Marketing Inc. (design), East Norwalk, Conn.; Manufactured Corrugated Box Co. (manufacture), Maspeth, N.Y.
Distribution: Supermarkets, convenience stores, drug stores, warehouse clubs and mass merchants
Introduction: June 1994
Duration: Semipermanent
Construction: Multicolor corrugated

Product: Hey, That's Me! juvenile greeting cards
P-O-P company: A.G. Industries, Cleveland
Distribution: Mass merchants, supermarkets and drug stores
Introduction: June 1994
Duration: Permanent
Construction: Fabricated steel (spinner); injection-molded plastic (pockets)
"Research shows that people, especially children, find it fascinating to see their names on items," says an American Greetings spokeswoman. That's the thinking behind a new line of cards.

Product: Hershey Chocolate USA NutRageous trial-size candy bars
Number of displays: 100,000
P-O-P company: Markson Rosenthal & Co., Englewood, N.J.
Distribution: Drug stores, mass merchants, supermarkets and convenience stores
Introduction: February 1994
Duration: Temporary
Construction: Preprinted linerboard laminated to corrugated
Hershey's introduction of its Reese's NutRageous candy bar was met at retail with a freestanding display that can easily attach to a power wing or sit on a countertop.

Product: Stroh's beer
Number of displays: 15,000 mass stackers; 60,000 easel cards; 10,000 rolls of base wrap
P-O-P company: Flair Communications Agency, Chicago
Distribution: Liquor stores, drug stores, grocery stores and superstores
Introduction: May 1994
Duration: Promotional
Construction: Four-color varnished corrugated (mass stacker and easel pad); card stock (sweepstakes entry pad); two-color corrugated paper (base wrap)

Product: Computer shareware
Number of displays: 3,000
P-O-P company: Commander Packaging, Orange, Calif.
Distribution: Mass merchants, supermarkets, chain drug stores and toy stores
Introduction: May 1994
Duration: Semipermanent
Construction: Corrugated with plastic pockets
The $5.99 Computer Software Store kiosk holds 480 disks covering a variety of educational and entertainment programs. The TV monitor plays a narrative video highlighting nine types of programs in the line.