Toy, Hobby, & Games

Product: Kasparov electronic chess games
Number of displays: 1,000
Distribution: Toys "R" Us stores
Introduction: June 1997
Duration: Permanent
Construction: Acrylic (base), cardstock (header)
Sales of Saitek Industries' Kasparov electronic chess games more than doubled at some Toys "R" Us stores compared to the same period last year after the company shipped an acrylic display with a header featuring a blinking red dot.

Yummy and Educational

Marketer: OmniMedia, Phoenix
Objective: To attract the target customer, young girls, with a display package that transforms into a castle.
Number of Displays: 10,000
Introduced: June 1997
Producer: OmniMedia, Phoenix

Marketer: Chilton Toys, Seymour, Wis.
Objective: Chilton was looking for a low-cost way to increase impulse purchases.
Number produced: 30,000
Construction: 200-pound E-Flute corrugate, four-color process preprinted linerboard
Introduced: November 1996
Producer: Pride Container Corp., Chicago

Marketer: Vidpro International, Dallas
Objective: To attract customer attention to the Nintendo games.
Number of Displays: 700
Construction: .090 black ABS plastic
Introduced: February 1997
Producer: Performance Printing, Dallas

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To establish permanent visual dominance.
Number of Displays: 3,000
Construction: .018 clear PVC and litho sheet laminate
Introduced: April 1997
Producer: The Corporate Image Inc., Seattle