Toy, Hobby, & Games

Marketer: Sega of America Inc., Redwood City, Calif.
Objective: To announce the new prices of the Saturn and Genesis hardware systems.
Number of Displays: 10,000
Construction: 24-point printed stock that is folded and glued with easel back
Introduced: June 1997
Producer: Drissi Advertising, Los Angeles

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To introduce the N64 game at retail.
Number of Displays: 2,500
Construction: Metal and plastic
Introduced: September 1996
Producer: Frank Mayer & Associates, Grafton, Wis.; Design Phase, Northbrook, Ill.

Product: Turok: Dinosaur Hunter videogame
P-O-P company: Art Industries of New York (banner, valance cards, floor graphic), New York; J.F.B. & Sons (lithography for counter cards and comp box), West Babylon, N.Y.
Distribution: Toy and electronic stores
Introduction: March 1997
Duration: Temporary
Construction: Paper
An array of P-O-P materials supported the introduction of the Turok: Dinosaur Hunter videogame. The game is based on a long-time comic book character that Acclaim licenses from Western Publishing.

Client: Toys "R" Us
Producer: Design Display Group Inc., Carlstadt, N.J.
Category: Wood - Services - Travel, Financial, Telecommunications, etc.
Intended Length of Use: 5 years
Production Run: 55
Unit Cost Range: More than $250

Client: Buena Vista Home Video
Producer: Phoenix West Display & Packaging, Sherman Oaks, Calif.
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Media - CDs/Video Games/Print/Videos/Software/Movies
Intended Length of Use: 6 weeks
Production Run: 40,000

Client: Anatex Enterprises
Products promoted: Children's toys
Producer: Bay Cities Container
Location: Pico Rivera, Calif.
Distribution: Mass merchants
Material/Process: Corrugated/offset printing (direct)
Introduction: June 1996

Product: Model trains
Number of displays: 500
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Hobby shops
Introduction: December 1996
Duration: Permanent
Construction: Molded polycarbonate case, neon tubing, electronic power supply
The classic neon clock produced for Lionel Trains incorporates the company's logo along with its orange, blue and cream colors.