Toy, Hobby, & Games

Client: Lyrick Studios, Richardson, Texas
Producer: Phoenix Display, A Union Camp Co., West Deptford, N.J.
Marketing Objective: To design a seasonal prepack display that is allotted floorspace in 4,000 supermarkets, drugstores and traditional audio/video stores.

Client: Nintendo of America, Redmond, Wash.
Products Promoted: Nintendo software and gaming sets
Objective: Because high visibility is needed in highly competitive arenas, a fiberoptic display that looks brighter from a distance and appears to move was created.
Introduction: April 1999
Construction/Materials: Aluminum, plastic, fiberoptics, halogen lamp, acrylic, synchronous wheel
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: ASC Games, Darien, Conn.
Product Promoted: Jeff Gordon XS Racing video game
Objective: To attract attention to the game and create excitement through Jeff Gordon fans.
Introduction: April 1999
Producer: Spec, New York

Product: Sony PlayStation discontinued software
Number of displays: 20
P-O-P company: Grady McCauley Inc., North Canton, Ohio
Distribution: Sony outlet stores
Introduction: February 1999
Duration: Permanent
Construction: Acrylic (panels), steel (frame), fiberboard (base), Sintra (laminate)
Display set-up: Retail staff

Product: Games, toys, puzzles
Number of displays: 170+
P-O-P company: Fuller Marketing, Carrollton, Mo.
Distribution: Toy, game and gift stores
Introduction: January 1999
Duration: Permanent
Construction: Pressboard
Display set-up: Retail staff
Binary Arts' spinner rack floor display offers consumers hands-on access to games, toys and puzzles.

Client: Alvimar Performance Corp., Long Island City, N.Y.
Product Promoted: Inflatable cars and chairs
Objective: To capitalize on the popularity of NASCAR with racing-themed inflatable cars and chairs.
Introduction: May 1999
Producer: Alvimar Manufacturing Co., Long Island City, N.Y.