Toy, Hobby, & Games

Client: CCA, Tullahoma, Tenn.
Products Promoted: Children's playhouses
Objective: To design a lightweight, low cost children's playhouse for the retail environment. The display graphics use seasonal themes, such as Halloween, and the displays are shipped on pallets to show the product using limited space.
Introduction: January 1999
Construction/Materials: Corrugated board, preprinted liner
P-O-P Company: Eagle Display, Tullahoma, Tenn.

Client: Aafes, Dallas
Products Promoted: Video gaming areas
Objective: To create a fun, exciting, colorful environment while illuminating the gaming area of stores.
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: Lego Systems Inc., Enfield, Ct.
Product Promoted: Star Wars-themed Lego toys
Objective: To leverage new Star Wars products and to penetrate the supermarket, drugstore and c-store markets.
Number of Displays: 12,000
Introduction: May 1999
Construction: .010 SBS printed litho-laminated to B-flute singleface
Producer: Triangle Display Corp., Philadelphia

Client: Hasbro Inc., Pawtucket, R.I.
Products Promoted: A full line of Star Wars toys
Objective: To produce a Star Wars branded feature shop in major retail channels. The goal was to use consistent imagery and to provide an interactive environment for customers.
Introduction: May 1999
Producer: RTC Industries Inc., Rolling Meadows, Ill.

Product: Ambi Toys line
Number of displays: 200
P-O-P companies: Concept Designs (design), Mountain View, Calif.; Advanced Manufacturing and Development Inc. (manufacture and screen printing of base), Willets, Calif.; Brixen and Sons (four-color printing of backer), Tustin, Calif.
Distribution: Specialty toy stores
Introduction: March 1999
Duration: Permanent
Construction: Wood
Display set-up: Retail staff

Client: Lyrick Studios, Richardson, Texas
Producer: Phoenix Display, A Union Camp Co., West Deptford, N.J.
Marketing Objective: To design a seasonal prepack display that is allotted floorspace in 4,000 supermarkets, drugstores and traditional audio/video stores.

Client: Nintendo of America, Redmond, Wash.
Products Promoted: Nintendo software and gaming sets
Objective: Because high visibility is needed in highly competitive arenas, a fiberoptic display that looks brighter from a distance and appears to move was created.
Introduction: April 1999
Construction/Materials: Aluminum, plastic, fiberoptics, halogen lamp, acrylic, synchronous wheel
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.