Toy, Hobby, & Games

Client: Hasbro, Pawtucket, R.I.
Products promoted: The full line of Hasbro games and puzzles
Category management strategy: With an easy-to-use rotary dial, the Interactive Game Selection Center simplifies decision-making by narrowing down three choices: age, price point or alphabetical selection.
Retailer: Mass merchants
P-O-P company: DCI Marketing, Milwaukee
Number of displays: 1,000
Date of introduction: Still in test markets

Product: Jack's Kid's Meal premiums
Number of displays: 2,000
P-O-P companies: Performance Printing Corp. (printing), Dallas; Promotional Partners Worldwide (design), Dallas
Distribution: Jack In The Box restaurants nationwide
Introduction: April 1998
Duration: Temporary
Construction: 24-point SBS, 1/8-inch Komatex, 10 mil vinyl, elastic strings
A spring Kid's Meal promotion at Jack In The Box restaurants was supported by a countertop merchandiser and menuboard extender.

Product: Children's videos
Number of displays: 50
P-O-P company: Design Phase, Northbrook, Ill.
Introduction: February 1998
Duration: Permanent
Construction: Sheet steel, polystyrene, aluminum, fiberboard, vacuum-formed plastic
This new unit from Buena Vista Home Video allows retailers to merchandise videos in high-traffic locations without worrying about pilferage.

Client: Sega of America, Redwood City, Calif.
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Marketing Objective: Standing more than seven feet tall, the unit attracts consumers with bold graphics and a high-tech look and allows them to experience the Sega Saturn platform through trial.

Product: Barbie fashion magnets
Number of displays: 500
P-O-P companies: Madison Marketing Design (design), Seattle; design Incognito (structural input), Seattle; Seattle Packaging (manufacture), Seattle
Distribution: Gift, stationery, toy and collectibles stores
Introduction: May 1998
Duration: Permanent
Construction: Heavyweight UV-coated corrugated
This sturdy countertop display is triangular in shape to support the product's weight and to help show two different versions of product from two separate angles.

Retail Creative Services
Thrifty Payless/Rite Aid
Comments: The goal of this display was to announce the Easter holiday in a dramatic fashion. The idea was to stimulate early impulse sales of Easter toys, candy and supplies. The bright colors, moving parts, pre-recorded sounds and inflated blimp were all designed to attract attention.