Toy, Hobby, & Games

Client: The Little Tikes Co.
Producer: RCS, An American Greetings Co.
Comments: The objectives of the corroplast display were to introduce a new product extension; to differentiate the product from its competition; to demonstrate the product in its assembled and stored states; to use colorful graphics to attract consumers; and to create an easy-to-assemble, cost-effective, long-lasting unit. The client reported that the display helped gain additional endcap space at retail and helped increase sales of the product.

Client: Mattel Toys
Producer: Frank Mayer & Associates Inc.
Comments: According to the company, many accounts would not have taken on this product without the help of a display to explain the features and benefits. Prime space was secured for both the product and the display in 90% of all retail locations. Virtually all of the displays that were ordered have been placed. Sell-in exceeded planned goals by 47%.

Client: Mindscape, Novato, Calif.
Products Promoted: Computer games and magazines
Objective: To appeal to gift-buying consumers with multiple software titles displayed in a festive, gift-shaped display.
Introduction: November 1999
Construction/Materials: Corrugated, litho
P-O-P Company: One Source Industries, Laguna Hills, Calif.

Frank Mayer & Associates Inc.
Nintendo of America Inc.
Comments: Sears, Babbages and Electronic Boutique are among the retailers using this display to introduce the new Color Game Boy to the marketplace. The incorporation of illumination in the powder-coated metal display serves to further highlight the game's color capabilities and animated graphics. A specially designed game cartridge can be used to demonstrate the variety of new games available, while other cartridges allow consumers to play an actual game.

Learning Resources
Learning Resources
Comments: This display had to provide both a visual and voice demonstration of a new motorized version of the toy. The key was to give enough information about the toy so that customers wouldn't feel compelled to open packages. The model is displayed in a protective case that shows the movement of gears and accessories. This display helped increase sales of the Gears product line by 150%. What's more, 250 new stores took on a Gears display for the first time.

Phoenix Display, a Company of International Paper
Lego Systems
Comments: The goal was to generate awareness at the front end of 2,500 Wal-Mart stores. Made of corrugated and litho, this standee boldly displays product and the Lego logo, generating heavy awareness during the promotion. On the first day of the event, Lego sales were up 57% in Wal-Mart stores. The following day, sales were up 35%. The displays were placed in every store that ordered them.