Toy, Hobby, & Games

Marketing program includes displays offering DC Comics magazines

Product: Hand-held electronic games
Number of displays: 66
P-O-P company: Creative Displayworks, Concord, Ontario
Distribution: Toys "R" Us stores in Canada
Duration: Permanent
Construction: Tubular and perforated metal
Display set-up: Retail staff
Hasbro's floorstand for Canadian Toys "R" Us stores holds 300 electronic games and allows consumers to play with them in-store.

Client: Schwarz Worldwide for McDonald's Corp., Oak Brook, Ill.
Distribution: McDonald's restaurants
Size of Run: 11,700
Producer: Rapid Displays, Chicago
Division: Temporary, Services
Objectives: The kiosk was designed to promote McDonald's tie-in with the popular movie "Toy Story 2" and is intended to serve as the primary in-store communication element in an integrated marketing program tied to the holiday season.

Client: Mattel, El Segundo, Calif.
Product Promoted: Kid's puzzles
Objective: To provide secondary placement during the holiday season and effectively display the puzzles.
Introduction: November 1999
Number of Displays: 1,500
Construction/Materials: Three-color Lusterprint on bleached white corrugated
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Product: "Backyard Football" CD-ROM game for kids
Number of displays: 2,000
P-O-P company: Graphic Finishers of America, St. Louis
Distribution: Mass merchants, specialty software retailers, toy stores and supermarkets
Introduction: November 1999
Duration: Temporary
Construction: Corrugated
Display set-up: In-house merchandising team and retail staff
This standee helped Humongous Entertainment penetrate the supermarket channel with its "Backyard Football" CD-ROM game for kids.

Client: Ty Inc., Chicago Product
Promoted: Beanie Babies
Objective: To promote consumer interest in Ty products.
Introduction: July 1999
Number of Displays: 1
Construction/Materials: Fiberoptics
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: Fisher-Price, East Aurora, N.Y.
Product Promoted: View Master
Objective: To maximize visibility for the View Master product line. The freestanding spinner allows for more facings and a greater variety of products to be displayed.
Introduction: July 1999
Number of Displays: 2,250
Construction/Materials: Metal, wire, pillow-cut foam-core, litho printing
P-O-P Company: Darko Co., Twinsburg, Ohio

Client: Nintendo of America Inc., Redmond, Wa.
Distribution: Blockbuster Video stores
Size of Run: 5,000
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Division: Permanent, Entertainment and Computers
Objectives: To create awareness and excitement for both the rental and subsequent purchase of the new "SNAP" video game. The eye-catching stand-alone interactive kiosk enables customers to play the game and encourages them to rent or purchase it, as well as related accessories.

Client: Lego Systems Inc., Enfield, Conn.
Product Promoted: Lego Mania 2000
Objective: To gain access into new, underdeveloped market segments and non-traditional toy retailers.
Introduction: December 1999
Number of Displays: 3,000
Construction/Materials: .010 SBS printed four-color process and varnish laminated to B-flute on singleface
P-O-P Company: Triangle Display Group, Philadelphia